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From the course by Northwestern University
Leadership Through Marketing
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Northwestern University

Leadership Through Marketing

ratings
Course 4 of 6 in the Specialization Organizational Leadership
From the lesson
Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla

Meet the Instructors

  • Greg Carpenter
    Greg Carpenter
    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
    Kellogg School of Management
  • Florian Zettelmeyer
    Florian Zettelmeyer
    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
    Kellogg School of Management
  • Sanjay Khosla
    Sanjay Khosla
    Adjunct Professor of Executive Education
    Kellogg School of Management
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