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Learner Reviews & Feedback for Leadership Through Marketing by Northwestern University

364 ratings
74 reviews

About the Course

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence....

Top reviews


Mar 07, 2016

This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.


Dec 04, 2019

Very good one! professor had done good job. I have liked this session best compare to any one. Analytics examples and they it was delt is really good. but topic is little complex in nature !

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26 - 50 of 71 Reviews for Leadership Through Marketing


May 08, 2020

Really enjoyed this course and the videos throughout to ensure the content is fully understood.

By Wilmar A C A

Nov 05, 2019

All course is really good, specially the module of Data Analysis. It was amazing!

By Tracy B

Sep 30, 2017

Loved the demonstration that marketing and leadership are so interconnected.

By Samba M

Apr 27, 2020

Great leadership course embedded with marketing principles

By Nithish B R

Apr 22, 2020

Excellent course. Especially Prof. Zettlemeyer's teaching.

By Maria D

Sep 09, 2016

This topic is really well explained with lot of examples.

By Nour A A

Aug 01, 2019

The content was insightful! I really enjoyed this course

By Darrayl

Apr 26, 2017

Great foundational marketing with terrific insights.

By Matteo U

May 06, 2017

Loved the experience, knowledge and professor(s)!

By Ajay P

Feb 22, 2016

Excellent Course, content and teaching.

Thank you.

By laila k k

Jul 07, 2019

Brilliant material, as lectures... hats off...

By Remith C M

Apr 18, 2020

Excellent course and well designed structure

By Florian M

Jan 12, 2019

This is a great course, I really enjoyed it!

By Aastik S

May 31, 2020

interesting and informative valued inputs

By Thomas T

Dec 18, 2016

Excellent insights. Thorough explanation.

By Michelle C

Feb 08, 2018

Great course, really effective insights


Aug 12, 2019

Very informative and helpful!

By Alexander T

Feb 24, 2016

Very clear and to the point.

By Maria W

Jul 05, 2019

A great challenging course!

By Chad W

Jul 31, 2017

Great overview of big data!

By Juan D T E

Apr 09, 2020

Excellent and challenging!

By Gaurav R

Nov 06, 2016

I loved the experience

By Eric N

Jun 22, 2020

Deeply engaging

By Hector M

Feb 10, 2016

Short and Sweet

By Razvan I

Nov 12, 2016

Very useful!!!