This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.
This course is part of the Organizational Leadership Specialization
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About this Course
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Try Coursera for BusinessSkills you will gain
- Communication
- Negotiation
- Leadership
- Communications Management
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Syllabus - What you will learn from this course
Influencing Attitudes
Influencing Social Factors
Influencing Perceived Ability
Converting Intentions into Action
Reviews
- 5 stars75.65%
- 4 stars19.03%
- 3 stars4.08%
- 2 stars0.89%
- 1 star0.32%
TOP REVIEWS FROM LEADERSHIP THROUGH SOCIAL INFLUENCE
Common sense is not so common. Simply put, these principles are so relevant to everyday life, and yet they elude us. Vital tool to develop communication tactics every leader must master.
Leadership through influencing social environment boosts up the expected outcomes as well as people know where to direct their efforts to achieve business objectives.
Perfect! I was only going to complete first module but the way the teacher talked and explained everything in detail made me finish the entire course in less than 2 days.
Great facilitation and questions. i have learned a lot from this and i will apply in my work and community development services i provide to my constituency.
About the Organizational Leadership Specialization

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