About this Course
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Flexible deadlines

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Approx. 4 hours to complete

Suggested: 4 weeks of study, 1-3 hours/week...

English

Subtitles: English

Skills you will gain

CommunicationNegotiationLeadershipCommunications Management

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 4 hours to complete

Suggested: 4 weeks of study, 1-3 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
1 hour to complete

Influencing Attitudes

8 videos (Total 39 min), 3 readings, 1 quiz
8 videos
Compliance, Persuasion, and Message Adaptation5m
Four Persuasion Challenges5m
Influencing Attitudes: Module Introduction56s
Consequence-Based Arguments5m
Consequence Desirability6m
Consequence Likelihood6m
Addressing Counterarguments6m
3 readings
Meet your Professor10m
Course Grading and Logistics10m
References and Optional Readings10m
1 practice exercise
Influencing Attitudes10m
Week
2
24 minutes to complete

Influencing Social Factors

4 videos (Total 16 min), 1 quiz
4 videos
Changing Descriptive Norms5m
De-emphasizing Prescriptive Norms4m
Changing Prescriptive Norms5m
1 practice exercise
Influencing Social Factors8m
Week
3
28 minutes to complete

Influencing Perceived Ability

4 videos (Total 20 min), 1 quiz
4 videos
The Importance of Perceived Ability5m
Removing Obstacles6m
Rehearsal and Modeling6m
1 practice exercise
Influencing Perceived Ability8m
Week
4
1 hour to complete

Converting Intentions into Action

6 videos (Total 24 min), 1 quiz
6 videos
Prompts5m
Explicit Planning5m
Inducing Guilt6m
Course Summary: Adapting to the Challenge at Hand3m
Conclusion of Course 3 with Dean Blount1m
1 practice exercise
Converting Intentions into Action8m
4.6
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40%

started a new career after completing these courses

33%

got a tangible career benefit from this course

Top reviews from Leadership Through Social Influence

By DKJul 30th 2018

I found Professor O’Keefe's insights and his storytelling to be highly engaging. His videos helped me see new ways I can help my colleagues seize new opportunities to help our team. Thank you.

By THFeb 3rd 2016

Excellent, the entire presentation held together well. It built on itself and the result was a cohesive sense of understanding. This is how it's done, Northwestern. This is how it's done.

Instructor

Avatar

Daniel J. O’Keefe

Owen L. Coon Professor
Department of Communication Studies, School of Communication

About Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

About the Organizational Leadership Specialization

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.