This course will provide learners with a systematic general framework for analyzing persuasive influence situations. Learners will be able to identify different challenges faced by persuaders and to fashion appropriate strategies for addressing those challenges. The broad goal is to provide learners with not only an extensive persuasion tool kit, but also with an understanding of how different tools are useful in different situations. Specifically, the course will address four broad topics: strategies for influencing people’s personal attitudes; strategies for affecting social factors influencing behavior; strategies for affecting people’s perceived ability to undertake the desired behavior; and strategies for inducing people to act on their existing intentions.
This course is part of the Organizational Leadership Specialization
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About this Course
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Try Coursera for BusinessSkills you will gain
- Communication
- Negotiation
- Leadership
- Communications Management
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Syllabus - What you will learn from this course
Influencing Attitudes
Influencing Social Factors
Influencing Perceived Ability
Converting Intentions into Action
Reviews
- 5 stars75.64%
- 4 stars19.07%
- 3 stars4.05%
- 2 stars0.89%
- 1 star0.32%
TOP REVIEWS FROM LEADERSHIP THROUGH SOCIAL INFLUENCE
This course has given me a better perception about how to become relevant in my organizations circle and most importantly i have learned outstanding ways of effective dialogue.
I enjoyed this course. The delivery was simple but packed with useful information that can be used in a myriad of situations to influence behaviours.
I found Professor O’Keefe's insights and his storytelling to be highly engaging. His videos helped me see new ways I can help my colleagues seize new opportunities to help our team. Thank you.
I've loved this course from the beautiful presentation of course material form the professor to how this course changed my mindset towards becoming a leader or following g a leader
About the Organizational Leadership Specialization

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