About this Course

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Learner Career Outcomes

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started a new career after completing these courses

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got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
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Approx. 4 hours to complete
English

Skills you will gain

CommunicationNegotiationLeadershipCommunications Management

Learner Career Outcomes

40%

started a new career after completing these courses

33%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 4 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

Influencing Attitudes

2 hours to complete
8 videos (Total 39 min), 3 readings, 1 quiz
8 videos
Compliance, Persuasion, and Message Adaptation5m
Four Persuasion Challenges5m
Influencing Attitudes: Module Introduction56s
Consequence-Based Arguments5m
Consequence Desirability6m
Consequence Likelihood6m
Addressing Counterarguments6m
3 readings
Meet your Professor10m
Course Grading and Logistics10m
References and Optional Readings10m
1 practice exercise
Influencing Attitudes30m
Week
2

Week 2

1 hour to complete

Influencing Social Factors

1 hour to complete
4 videos (Total 16 min)
4 videos
Changing Descriptive Norms5m
De-emphasizing Prescriptive Norms4m
Changing Prescriptive Norms5m
1 practice exercise
Influencing Social Factors30m
Week
3

Week 3

1 hour to complete

Influencing Perceived Ability

1 hour to complete
4 videos (Total 20 min)
4 videos
The Importance of Perceived Ability5m
Removing Obstacles6m
Rehearsal and Modeling6m
1 practice exercise
Influencing Perceived Ability30m
Week
4

Week 4

1 hour to complete

Converting Intentions into Action

1 hour to complete
6 videos (Total 24 min)
6 videos
Prompts5m
Explicit Planning5m
Inducing Guilt6m
Course Summary: Adapting to the Challenge at Hand3m
Conclusion of Course 3 with Dean Blount1m
1 practice exercise
Converting Intentions into Action30m

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About the Organizational Leadership Specialization

Organizational Leadership

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