About this Course

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Learner Career Outcomes

67%

started a new career after completing these courses

38%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 4 hours to complete
English

Skills you will gain

CommunicationLeadershipInnovationCrisis Management

Learner Career Outcomes

67%

started a new career after completing these courses

38%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 4 hours to complete
English

Offered by

Placeholder

Northwestern University

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(3,465 ratings)Info
Week
1

Week 1

1 hour to complete

Leadership Lessons From Great Brands

1 hour to complete
6 videos (Total 32 min), 3 readings
6 videos
Introduction to Module 13m
What Makes Brands Great6m
The Branding-You Audit9m
Branding-You Insight4m
Goals7m
3 readings
Pre-Course Survey10m
Meet Your Professors10m
Course Grading & Logistics10m
Week
2

Week 2

25 minutes to complete

The Art of Leadership Storytelling Made Simple

25 minutes to complete
5 videos (Total 25 min)
5 videos
The Power of Storytelling5m
It All Starts with the Audience7m
The Structure of a Great Story – Visual Mind Mapping5m
Visual Narrative Mapping Applied4m
Week
3

Week 3

23 minutes to complete

Storytelling in Crisis: The Ultimate Marketing Event

23 minutes to complete
5 videos (Total 23 min)
5 videos
Crisis Response: Maximum Exposure, Minimum Delay6m
Critical Audiences: Know who they are and how to reach them ... in a hurry4m
The Rules of Crisis Media Engagement: "The network is calling. Now what?"5m
Planning for the Unplanned: Know what to do ... and be ready to do it6m
Week
4

Week 4

2 hours to complete

Leadership Storytelling and Innovation

2 hours to complete
6 videos (Total 32 min), 2 readings, 1 quiz
6 videos
Leadership Storytelling and Innovation 15m
Innovation and Storytelling Round Table: What is innovation and the leader’s role10m
Innovation and Storytelling Round Table 2: Practical Examples10m
Leadership Storytelling and Innovation 23m
Conclusion of Course 2 with Dean Blount1m
2 readings
Post-Course Survey10m
Optional Readings10m

Reviews

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About the Organizational Leadership Specialization

Organizational Leadership

Frequently Asked Questions

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