About this Course

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Learner Career Outcomes

36%

started a new career after completing these courses

34%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English

Skills you will gain

Strategic ManagementBusiness ModelLuxury GoodsBrand Management

Learner Career Outcomes

36%

started a new career after completing these courses

34%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English

Offered by

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Università Bocconi

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics

3 hours to complete
10 videos (Total 55 min), 8 readings
Week
2

Week 2

2 hours to complete

The Evolution of Business Models: From Designers to Fast Fashion Retailers

2 hours to complete
16 videos (Total 125 min), 1 reading
Week
3

Week 3

2 hours to complete

Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection

2 hours to complete
8 videos (Total 50 min), 2 readings, 1 quiz
Week
4

Week 4

2 hours to complete

Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands

2 hours to complete
7 videos (Total 100 min), 3 readings

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