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Learner Reviews & Feedback for Marketing in an Analog World by University of Illinois at Urbana-Champaign

917 ratings
234 reviews

About the Course

Our new digital world is dramatically changing the way products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an analog (or physical) world. For example, even today, over 90% of all sales are still conducted in analog stores. Thus, both marketers and consumers must simultaneously navigate both the analog and digital worlds on a daily basis. Although the “digital revolution” has received considerable attention in recent years, the impact of this revolution on the analog world has been largely ignored. This course examines this issue by asking how the “digital revolution” has impacted marketing in an analog world. The learning approach will be highly interactive, meaning that you will have both the opportunity to engage in a variety of hands-on activities and participate as a member of a rich learning community. You will be able to: - Understand the key differences between the analog and the digital - Examine four ways in which the analog world has been affected by the “digital revolution”: domination, resistance, synergy, and transformation - Explore the implications of the analog world for both marketers and consumers This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

Apr 1, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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101 - 125 of 229 Reviews for Marketing in an Analog World

By Andrew D

Oct 31, 2020

Great class. Interesting topics, thought provoking exercises, and a fun instructor.

By Natyeli M

Aug 7, 2020

Excellent class! Normally I don't rate the classes but this one is really good!

By Rajat P

Sep 5, 2019

It is an amazing course with great insights and Aric is an exceptional teacher!

By Hiroany D V C F

Aug 15, 2020

Good course! Thanks Aric you are a very good teacher, you explain very well!

By Siddharth C

Jun 28, 2020

I enjoyed doing this course and could relate to my experience as a marketer.

By Sai S S

Nov 27, 2019

Best course of the specialization. Should be made the first of the series.

By Elizabeth N M

Jan 19, 2021

Such a good course ,i learnt so much about digital and analogue marketing

By Ahmar S

Nov 6, 2019

Very well taught and the Professor is very passionate about this subject.

By Siddharth

Jul 13, 2020

Well designed course with a fairly good amount of coursework. Loved it!

By Tara M

Feb 6, 2018

so interesting learning about new technologies and their implications

By Precious B

Nov 3, 2020

Great course. Instructor was engaging, knowledgable and personable.

By Ardra A K

Oct 9, 2020

Wonderful course! It was very engaging and interesting to complete.

By Vanessa E O M

Mar 26, 2021

Super good examples, easy to follow, thank you for the knowledge.

By Brett H

Nov 3, 2020

Good course, short and sweet with lots of though provoking ideas

By Raiane M C

Aug 6, 2020

The course is very helpful and the professor is amazing and fun.

By Yves V Z

Nov 6, 2019

I learned a lot especially I did not what expect when I started.

By Eric L _

Nov 4, 2020

I learned a lot about analog and digital benefits in marketing

By Saloni S

Mar 11, 2020

well I really enjoyed and learned a lot from the course.


By Kumar V

Oct 11, 2018

An outstanding course that really dives into what's happening!

By Dulce G

Nov 3, 2020

Very well organized and explained. I love the case studies!

By Roberto C

Nov 6, 2018

If you want to know the future of retail, it's your course.

By Dr A R U

May 21, 2020

Superb experience.. teaching style of Aric is commendable.

By Noor S

Aug 17, 2019

Thank you Aric! was a great course and I learned so much!!

By Deep J G

Jul 23, 2020

The teacher is awesome and the course is well thought of.

By Anantharam S

Feb 27, 2020

Amazing course on marketing insights for analog world!