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Learner Reviews & Feedback for Marketing in an Analog World by University of Illinois at Urbana-Champaign

855 ratings
216 reviews

About the Course

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

Top reviews

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

Jan 30, 2020

Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.

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101 - 125 of 213 Reviews for Marketing in an Analog World

By Siddharth

Jul 13, 2020

Well designed course with a fairly good amount of coursework. Loved it!

By Tara M

Feb 6, 2018

so interesting learning about new technologies and their implications

By Precious B

Nov 3, 2020

Great course. Instructor was engaging, knowledgable and personable.

By Ardra A K

Oct 9, 2020

Wonderful course! It was very engaging and interesting to complete.

By Brett H

Nov 3, 2020

Good course, short and sweet with lots of though provoking ideas

By Raiane M C

Aug 6, 2020

The course is very helpful and the professor is amazing and fun.

By Yves V Z

Nov 6, 2019

I learned a lot especially I did not what expect when I started.

By Eric L _

Nov 4, 2020

I learned a lot about analog and digital benefits in marketing

By Saloni S

Mar 11, 2020

well I really enjoyed and learned a lot from the course.


By Kumar V

Oct 11, 2018

An outstanding course that really dives into what's happening!

By Dulce G

Nov 3, 2020

Very well organized and explained. I love the case studies!

By Roberto C

Nov 6, 2018

If you want to know the future of retail, it's your course.

By Dr A R U

May 21, 2020

Superb experience.. teaching style of Aric is commendable.

By Noor S

Aug 17, 2019

Thank you Aric! was a great course and I learned so much!!

By Deep J G

Jul 23, 2020

The teacher is awesome and the course is well thought of.

By Anantharam S

Feb 27, 2020

Amazing course on marketing insights for analog world!

By Kenrick H

Nov 11, 2017

This course was awesome. Very fun with key insights.

By Adnan k

Sep 11, 2020

A unique course with a focus on skills development

By Edson d O V

Aug 27, 2018

One of the best COURSERA's courses!!! No doubt!!!

By Stanley J S I

Nov 4, 2020

Very interesting content and a great instructor!


Jul 3, 2018

The course was very practical in it's approach.

By Andrejs V

Nov 7, 2017

Great topic covered, the course is up to date.

By ayman m f e

Dec 18, 2018


By Vladyslav B

Oct 14, 2017

Interesting , useful, and entertaining course

By Nikhil G S

Nov 6, 2020

exceptionally excellent lecturer and course