Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
About this Course
Skills you will gain
- 5 stars66.83%
- 4 stars24.33%
- 3 stars6.41%
- 2 stars1.45%
- 1 star0.96%
TOP REVIEWS FROM DIGITAL MARKETING ANALYTICS IN THEORY
It´s been a great experience to follow the course. It really helps to have a very good understanding of the key principles of the Marketing Digital. Really enjoyed the way of learning !
I enjoyed learning about the theories behind digital marketing and what all goes into it. I liked how I could see the lessons learned in the class applying to my own life as a consumer.
The pace was not the same throughout the course. It was either very condensed with a lot of theory or repetitive. It would be better if example were used and the assignments w based on specific cases
really liked the summerized pdf files with concepts and definitions well presented, also the resources og blogs and news made it easier to understand the concepts and the industry behind it
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