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Learner Reviews & Feedback for Digital Media and Marketing Principles by University of Illinois at Urbana-Champaign

4.3
stars
1,927 ratings
441 reviews

About the Course

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment....

Top reviews

LM

Aug 30, 2015

Very good, informative and useful. My only wish is that the presenter was a bit more natural, rather than appearing to read the text off the screen all the time. But that is just a minor comment

BM

Oct 23, 2017

it was very very useful, a lot of important information. Hard exercises but awesome. the most course I enjoyed in this specialization. It's another world.You will really enjoy it a lot.

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276 - 300 of 428 Reviews for Digital Media and Marketing Principles

By João T D G

May 10, 2017

Great course. I think it needs some reviews and content update, because digital evolves really fast.

By Kailash P

May 26, 2020

This course was good providing all insights of the digital. Just need to upgrade the course content

By Sudeepti P

Aug 27, 2019

Good course, could have more practice exercises. But the instructor taught the course really well !

By Juan S D

Mar 03, 2016

Muy bueno, muestra muchas herramientas y mejores prácticas para armar una buena estrategia.

By Catherine S

May 01, 2017

Great sources of information and nice selection of articles. I enjoyed taking this course.

By RAO A R K

Apr 27, 2020

Good course with easy learning, but the course is quite old (2016) needs to be updated.

By nishi a

Nov 20, 2016

Definitely worthwhile for the content-- a bit difficult to follow due to the professor.

By Harishh

Dec 05, 2016

It has to be more practical oriented with real-time exercises to gain valuable skills

By Amir M M L

Dec 18, 2019

Great Course with good information and resources , but needs more practical chapters

By Mohammad H N

Jul 24, 2020

This course is good but I think they may also focus on how to improve this course.

By Vitor J d O

Apr 26, 2016

Great course for anyone willing to understand and master digital marketing.

By pratibha g

Aug 31, 2016

Very nice concepts which helped me to understand the topics nicely.

By Sombit N

Sep 03, 2015

Very good course to go through as a beginner in Digital Marketing.

By Manisha D

Nov 07, 2016

Quiet informative and good course. It's worth taking the course.

By Deep J G

Jul 14, 2020

The course is informative and interesting with good examples.

By Ulfath J

Jun 26, 2020

good course for an intro into the world of digital marketing

By Marsha M

Apr 22, 2020

Easy to navigate and yet still a challenging course.

By Jc B

Oct 01, 2015

Great overview with good example and PDF. Thanks

By Michel R

Jun 19, 2017

Great course with updated and relevant topics.

By Alexia L

Oct 23, 2018

Good class, especially if you are a beginner

By Dan S

Apr 06, 2020

Great subject matter, well laid out course.

By Alejandro T

Jun 24, 2019

I would really like more updated contents.

By Januario C P

Dec 23, 2019

its ok. but is a lot general information.

By Javier V

May 06, 2018

A Good introduction to Digital Marketing

By Sutanu K

Jan 27, 2017

need more video oriented lecture.