About this Course

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Learner Career Outcomes

48%

started a new career after completing these courses

46%

got a tangible career benefit from this course

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 29 hours to complete

Suggested: 4 weeks of study, 6-8 hours/week...

English

Subtitles: English

Skills you will gain

Digital MarketingMarketingPricing StrategiesMarketing MixProduct Strategies

Learner Career Outcomes

48%

started a new career after completing these courses

46%

got a tangible career benefit from this course

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 29 hours to complete

Suggested: 4 weeks of study, 6-8 hours/week...

English

Subtitles: English

Offered by

University of Illinois at Urbana-Champaign logo

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(67,278 ratings)Info
Week
1

Week 1

8 hours to complete

COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT

8 hours to complete
6 videos (Total 38 min), 9 readings, 8 quizzes
6 videos
Marketing Overview11m
Product7m
Offering Product Ideas2m
Case Study Introduction: Threadless8m
Exercise: Ideas.Lego.com4m
9 readings
READ BEFORE YOU START10m
Learner Stories10m
Syllabus10m
About the Discussion Forums10m
Glossary10m
Brand Descriptions10m
Module 1 Overview10m
Module 1 Readings1h 30m
Optional Resources for Threadless Case Study10m
6 practice exercises
Orientation Quiz30m
Module 1 Basic Concept Practice Quiz10m
Module 1 Digital Concept 1 Practice Quiz: Customer Co-Creation10m
Module 1 Digital Concept 2 Practice Quiz: Sharing Economy 10m
Exercise Quiz: Ideas.Lego.com30m
Module 1 Review Quiz30m
Week
2

Week 2

6 hours to complete

HOW DIGITAL TOOLS ARE CHANGING PROMOTION

6 hours to complete
4 videos (Total 24 min), 3 readings, 7 quizzes
4 videos
Product Reviews2m
Case Study Introduction: GoPro8m
Exercise: Wikipedia.org5m
3 readings
Module 2 Overview10m
Module 2 Readings1h 30m
Optional Resources for GoPro Case Study10m
5 practice exercises
Module 2 Basic Concept Practice Quiz10m
Module 2 Digital Concept 1 Practice Quiz: User-Generated Content10m
Module 2 Digital Concept 2 Practice Quiz: Doppleganger Brands10m
Exercise Quiz: Wikipedia.org30m
Module 2 Review Quiz30m
Week
3

Week 3

6 hours to complete

HOW DIGITAL TOOLS ARE CHANGING PLACEMENT

6 hours to complete
4 videos (Total 22 min), 3 readings, 7 quizzes
4 videos
Online Shopping2m
Case Study Introduction: Tesla8m
Exercise: Thingiverse.com3m
3 readings
Module 3 Overview10m
Module 3 Readings1h
Optional Resources for Tesla Case Study10m
5 practice exercises
Module 3 Basic Concept Practice Quiz10m
Module 3 Digital Concept 1 Practice Quiz: New Retail10m
Module 3 Digital Concept 2 Practice Quiz: Desktop Manufacturing10m
Exercise Quiz: Thingiverse.com30m
Module 3 Review Quiz30m
Week
4

Week 4

6 hours to complete

HOW DIGITAL TOOLS ARE CHANGING PRICE

6 hours to complete
4 videos (Total 21 min), 3 readings, 7 quizzes
4 videos
Online Price Search2m
Case Study Introduction: Panera7m
Exercise: It's Full of Sparks4m
3 readings
Module 4 Overview10m
Module 4 Readings1h
Optional Resources for Panera Case Study10m
5 practice exercises
Module 4 Basic Concept Practice Quiz10m
Module 4 Digital Concept 1 Practice Quiz: Pay What You Want10m
Module 4 Digital Concept 2 Practice Quiz: Freemium10m
Exercise Quiz: It's Full of Sparks30m
Module 4 Review Quiz30m
4.7
1,809 ReviewsChevron Right

Top reviews from Marketing in a Digital World

By SSOct 9th 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

By SMJul 23rd 2019

I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.

About the Digital Marketing Specialization

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here....
Digital Marketing

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.