University of Illinois at Urbana-Champaign

Marketing in a Digital World

This course is part of Digital Marketing Specialization

Taught in English

Some content may not be translated

Aric Rindfleisch
Steve Raquel

Instructors: Aric Rindfleisch

568,864 already enrolled

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

4.7

(16,895 reviews)

|

98%

Beginner level
No prior experience required
28 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

21 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.7

(16,895 reviews)

|

98%

Beginner level
No prior experience required
28 hours (approximately)
Flexible schedule
Learn at your own pace
Progress towards a degree

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

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There are 4 modules in this course

In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.

What's included

12 videos11 readings6 quizzes2 peer reviews

In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.

What's included

9 videos3 readings5 quizzes2 peer reviews

In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.

What's included

9 videos3 readings5 quizzes2 peer reviews

In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.

What's included

9 videos6 readings5 quizzes2 peer reviews

Instructors

Instructor ratings
4.8 (4,454 ratings)
Aric Rindfleisch
University of Illinois at Urbana-Champaign
10 Courses679,037 learners

Offered by

Recommended if you're interested in Marketing

Get a head start on your degree

This course is part of the following degree programs offered by University of Illinois at Urbana-Champaign. If you are admitted and enroll, your coursework can count toward your degree learning and your progress can transfer with you.

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Learner reviews

Showing 3 of 16895

4.7

16,895 reviews

  • 5 stars

    79.63%

  • 4 stars

    16.79%

  • 3 stars

    2.13%

  • 2 stars

    0.50%

  • 1 star

    0.92%

SM
5

Reviewed on Jul 22, 2019

HJ
5

Reviewed on Aug 7, 2016

SY
4

Reviewed on Sep 25, 2016

New to Marketing? Start here.

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