This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
About this Course
Skills you will gain
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
- 5 stars79.57%
- 4 stars16.81%
- 3 stars2.16%
- 2 stars0.50%
- 1 star0.93%
TOP REVIEWS FROM MARKETING IN A DIGITAL WORLD
Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.
Valuable class for discovering high level digital trends impacting commerce. Detailed look at how digital is changing the marketing mix. Fairly complete overview. (Mostly geared toward B2C commerce.)
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
The course is wonderful. I learned so many things that I was unaware of. It is different from digital marketing courses on other platforms. I am sure it will help in improving my freelancing career.
About the Digital Marketing Specialization
Master strategic marketing concepts and tools to address brand communication in a digital world.
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