This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
This course is part of the Digital Marketing Specialization

About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Digital Marketing
- Marketing
- Pricing Strategies
- Marketing Mix
- Product Strategies
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessStart working towards your Master's degree
Syllabus - What you will learn from this course
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
HOW DIGITAL TOOLS ARE CHANGING PRICE
Reviews
- 5 stars79.62%
- 4 stars16.78%
- 3 stars2.15%
- 2 stars0.50%
- 1 star0.93%
TOP REVIEWS FROM MARKETING IN A DIGITAL WORLD
The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.
The course is wonderful. I learned so many things that I was unaware of. It is different from digital marketing courses on other platforms. I am sure it will help in improving my freelancing career.
This is my first course in Coursera and I loved it explicitly. Professor was kind, I loved his way of delivering lectures.Easy explanation and numbers of examples help me understand better.
Thanks.
This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.
About the Digital Marketing Specialization

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