This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).



Marketing in a Digital World
This course is part of Digital Marketing Specialization


Instructors: Aric Rindfleisch
574,885 already enrolled
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(16,977 reviews)
What you'll learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you'll gain
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There are 4 modules in this course
In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
What's included
12 videos10 readings6 assignments2 peer reviews1 plugin
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
What's included
9 videos3 readings5 assignments2 peer reviews
In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
What's included
9 videos3 readings5 assignments2 peer reviews
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
What's included
11 videos5 readings5 assignments2 peer reviews1 plugin
Instructors

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Recommended if you're interested in Marketing
University of Illinois Urbana-Champaign
University of Illinois Urbana-Champaign
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This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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Reviewed on Jul 20, 2020
The course is wonderful. I learned so many things that I was unaware of. It is different from digital marketing courses on other platforms. I am sure it will help in improving my freelancing career.
Reviewed on Apr 19, 2021
This is a good course for people from any industry. Especially learning about how even 3 or 4 years ago successful digital tools require constant innovation to keep up with new trends of end users.
Reviewed on Sep 25, 2016
Nice Course to understand the nuances of new digital tools that will be the future of Marketing Field. As a Marketing Manager, this course has updated my knowledge in the changing digital paradigm.
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