About this Course

Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Para melhor proveito deste curso, recomenda-se experiência profissional prévia em organizações.

Approx. 32 hours to complete
Portuguese (Brazilian)

Skills you will gain

  • Segmentação de mercado
  • Posicionamento de marcas
  • Marketing estratégico
  • Comportamento do consumidor
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs External Link
Beginner Level

Para melhor proveito deste curso, recomenda-se experiência profissional prévia em organizações.

Approx. 32 hours to complete
Portuguese (Brazilian)

Offered by

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Fundação Instituto de Administração

Syllabus - What you will learn from this course

Week1
Week 1
9 hours to complete

Fundamentos do Marketing Estratégico

9 hours to complete
6 videos (Total 48 min), 15 readings, 7 quizzes
Week2
Week 2
8 hours to complete

Compreendendo Clientes

8 hours to complete
6 videos (Total 31 min), 12 readings, 7 quizzes
Week3
Week 3
8 hours to complete

Dinâmica, Mensuração e Segmentação de Mercados

8 hours to complete
6 videos (Total 34 min), 12 readings, 7 quizzes
Week4
Week 4
8 hours to complete

Posicionamento de Marcas

8 hours to complete
6 videos (Total 30 min), 12 readings, 7 quizzes

About the Roadmap para a Estratégia Specialization

Roadmap para a Estratégia

Frequently Asked Questions

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