About this Course
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 21 hours to complete

Suggested: 9 недель обучения...
Available languages

Russian

Subtitles: Russian
100% online

100% online

Start instantly and learn at your own schedule.
Flexible deadlines

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

Intermediate Level

Hours to complete

Approx. 21 hours to complete

Suggested: 9 недель обучения...
Available languages

Russian

Subtitles: Russian

Syllabus - What you will learn from this course

Week
1
Hours to complete
16 minutes to complete

Знакомство с курсом Маркетинг. Часть 2. Инструментарий маркетинга

В настоящем разделе слушатели ознакомятся с правилами, рекомендациями по прохождению курса, правилами общения....
Reading
2 readings
Reading2 readings
Знакомство с курсом Маркетинг. Часть 2.10m
Открытый Политех3m
Hours to complete
2 hours to complete

Ассортимент и номенклатура товаров и услуг предприятия

В настоящем разделе слушатели изучат такие понятия, как "Ассортимент" и "Номенклатура", познакомятся с основными инструментами анализа ассортимента - ABC, XYZ - анализом и матрицей БКГ....
Reading
2 videos (Total 20 min), 1 reading, 3 quizzes
Video2 videos
Ассортимент и номенклатура товаров и услуг предприятия. Часть 2.9m
Reading1 reading
Практическое занятие №140m
Quiz3 practice exercises
Контрольное задание к практическому занятию №110m
Тренировочный тест №120m
Оцениваемый тест №120m
Week
2
Hours to complete
2 hours to complete

Разработка продукта

В настоящем разделе слушатели познакомятся с этапами разработки нового продукта и изучат методы разработки нового продукта....
Reading
2 videos (Total 21 min), 1 reading, 3 quizzes
Video2 videos
Разработка продукта. Часть 2.10m
Reading1 reading
Практическое занятие №240m
Quiz3 practice exercises
Контрольное задание к практическому занятию №210m
Тренировочный тест №220m
Оцениваемый тест №220m
Week
3
Hours to complete
2 hours to complete

Брендинг

В настоящем разделе слушатели изучат основные категории брендинга, исследуют атрибуты и модели бренда, получат представления об оценке стоимости бренда. ...
Reading
2 videos (Total 25 min), 1 reading, 3 quizzes
Video2 videos
Брендинг. Часть 2.10m
Reading1 reading
Практическое занятие №340m
Quiz3 practice exercises
Контрольное задание к практическому занятию №310m
Тренировочный тест №320m
Оцениваемый тест №320m
Week
4
Hours to complete
2 hours to complete

Дистрибуция

В настоящем разделе слушатели познакомятся с таким понятием, как "Дистрибуция", изучат факторы, которые определяют структуру логистических каналов в дистрибуции, рассмотрят теорию по теме "Каналы распределения"....
Reading
2 videos (Total 19 min), 1 reading, 3 quizzes
Video2 videos
Дистрибуция. Часть 2.10m
Reading1 reading
Практическое занятие №440m
Quiz3 practice exercises
Контрольное задание к практическому занятию №410m
Тренировочный тест №420m
Оцениваемый тест №420m

Instructor

Avatar

Климин Анастасий Игоревич

Кандидат экономических наук.
Доцент Высшей школы технологий управления бизнесом Института промышленного менеджмента экономики и торговли Санкт-Петербургского политехнического университета Петра Великого.

About Peter the Great St. Petersburg Polytechnic University

Peter the Great St. Petersburg Polytechnic University has a long-standing and successful history over 100 years where a great deal of important discoveries and inventions have been made. It was founded in 1899. SPbPU has recently become the "National Research University" – a recognized Russian and international leader in the field of engineering and economic education with a rich educational, scientific and innovation infrastructure. The University is a member of Academic Excellence program among Russian Universities “5-100-2020”. SPbPU is listed in the QS World University Rankings (471-480) and Times Higher Education (113th position among European universities). SPbPU is a leading university of Russia with over than 26 000 students and postgraduates, 4500 of them are foreign citizens from 115 countries. The University is carrying out education and research activities in the following areas: natural science, engineering, economics and humanities. SPbPU trains specialists in 49 Bachelor Degree programs and 200 Master Degree programs, including 20 international Master Degree programs taught in English, 90 PhD programs and Doctorate programs. The University is proud of its longstanding traditions of international cooperation with many foreign educational institutions, research organizations and industrial companies. Among the partners of the University are 293 universities and 90 partner companies from 68 countries. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.