Channel Decisions

Loading...
From the course by University of Illinois at Urbana-Champaign
Marketing Management II
53 ratings
University of Illinois at Urbana-Champaign

Marketing Management II

53 ratings
Course 6 of 7 in the Specialization Value Chain Management
From the lesson
Module 1: Distribution (Place)
In this module, you will learn what is meant by the term distribution and its importance for companies. We will explore the different channel strategies and channel decisions that marketers need to make based on the product or service they are offering.

Meet the Instructors

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business
Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
© 2017 Coursera Inc. All rights reserved.
Download on the App StoreGet it on Google Play