About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

67%

got a tangible career benefit from this course

50%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 15 hours to complete
English

Skills you will gain

Marketing PlanMarketing ManagementMarketing MixWriting

Learner Career Outcomes

50%

started a new career after completing these courses

67%

got a tangible career benefit from this course

50%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 15 hours to complete
English

Offered by

Placeholder

University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Course Orientation

2 hours to complete
2 videos (Total 8 min), 5 readings, 1 quiz
2 videos
Meet Professor Hayden Noel1m
5 readings
Syllabus10m
About the Discussion Forums10m
Glossary20m
Brand Descriptions10m
Updating Your Proflie10m
1 practice exercise
Orientation Quiz30m
3 hours to complete

Module 1: Distribution (Place)

3 hours to complete
6 videos (Total 67 min), 2 readings, 2 quizzes
6 videos
What is a Distribution Channel12m
Channel Decisions5m
Channel Design17m
Channel Management13m
Disintermediation17m
2 readings
Module 1 Overview10m
Module 1 Readings10m
1 practice exercise
Module 1 Quiz30m
Week
2

Week 2

2 hours to complete

Module 2: Pricing Strategy (Price)

2 hours to complete
5 videos (Total 67 min), 2 readings, 1 quiz
5 videos
Pricing Approaches12m
Factors Affecting Pricing Decisions11m
Consumer Psychology and Pricing17m
Steps in Setting Price15m
2 readings
Module 2 Overview10m
Module 2 Readings10m
1 practice exercise
Module 2 Quiz30m
Week
3

Week 3

3 hours to complete

Module 3: Marketing Communication (Promotion)

3 hours to complete
7 videos (Total 70 min), 4 readings, 2 quizzes
7 videos
The Communications Model17m
The Communications Mix13m
The Changing Communications Environment5m
Steps in Developing a Communications Plan7m
Evaluating Advertising15m
Online Advertising8m
4 readings
Module 3 Overview10m
Module 3 Readings10m
Case Memo Content Instructions10m
Case Memo Format Instructions10m
1 practice exercise
Module 3 Quiz30m
Week
4

Week 4

5 hours to complete

Module 4: Consumer Behavior

5 hours to complete
14 videos (Total 159 min), 3 readings, 2 quizzes
14 videos
Understanding Consumer Behavior6m
Cultural Factors7m
Social Factors21m
Personal Factors9m
Consumer Decision Making16m
Consumer Behavior and New Products25m
4-2.110m
4-2.25m
4-2.310m
4-2.411m
4-2.511m
4-2.617m
Gies Online Programs3m
3 readings
Module 4 Overview10m
Module 4 Readings10m
Congratulations!10m
1 practice exercise
Module 4 Quiz30m

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About the Value Chain Management Specialization

Value Chain Management

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