About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 20 hours to complete
English

Skills you will gain

Digital MarketingSocial MediaContent Marketingsearch marketingBrand Communication
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 20 hours to complete
English

Offered by

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University of Illinois at Urbana-Champaign

Start working towards your Master's degree

This course is part of the 100% online Master of Business Administration (iMBA) from University of Illinois at Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Syllabus - What you will learn from this course

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Week
1

Week 1

5 hours to complete

Course Orientation and Module 1: Setting Goals and Preparing Your Digital Assets

5 hours to complete
9 videos (Total 85 min), 7 readings, 2 quizzes
Week
2

Week 2

6 hours to complete

Online and Video Marketing

6 hours to complete
9 videos (Total 93 min), 3 readings, 2 quizzes
Week
3

Week 3

3 hours to complete

Social and Email Marketing

3 hours to complete
8 videos (Total 54 min), 3 readings, 1 quiz
Week
4

Week 4

5 hours to complete

Putting It All Together for Your Digital Plan

5 hours to complete
9 videos (Total 75 min), 4 readings, 2 quizzes

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About the Digital Marketing Specialization

Digital Marketing

Frequently Asked Questions

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