If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
About this Course
Arizona State University
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
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TOP REVIEWS FROM BUSINESS ENGLISH: MARKETING AND SALES
This course is one of the best courses taken. The combination of the communication and language sections were phenomenal. The videos, info graphs and articles were very informative. Excellent Course!
Really a fantastic course, you will really enjoy all the lectures, blogs, youtube videos , peer review assignment etc. This course will excite you and motivate you. its really a must for everyone!
Students that want to learn the basics of marketing and sales should refer to this course . lectures in this videos are too good and perfect for understanding.I strongly recommend this course.
This course is helpful enough to gather all information in the heal. Of course you need to study additional resources for the best practice. Thanks to all speakers. You are doing a great job!
About the Business English Specialization
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
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