About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

50%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 15 hours to complete
Spanish
Subtitles: Spanish, English

Skills you will gain

Social Media MarketingMarketingPlanSostac

Learner Career Outcomes

50%

started a new career after completing these courses

50%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 15 hours to complete
Spanish
Subtitles: Spanish, English

Offered by

Tecnológico de Monterrey logo

Tecnológico de Monterrey

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(13,583 ratings)Info
Week
1

Week 1

1 hour to complete

Bienvenida

1 hour to complete
2 videos (Total 3 min), 4 readings
2 videos
Objetivos del curso1m
4 readings
Metodología del curso10m
Cómo utilizar los foros de discusión10m
Cómo realizar un Peer Review10m
Encuesta de inicio10m
2 hours to complete

Requerimientos para hacer social media marketing

2 hours to complete
5 videos (Total 32 min), 5 readings, 4 quizzes
5 videos
¿Qué es social media marketing? Parte 26m
Socializamos, inclusive con las marcas7m
La importancia de utilizar SOSTAC6m
La estructura de SOSTAC6m
5 readings
Ejemplos exitosos y frustrantes utilizando las redes sociales10m
Luxury brands and the lure of social media10m
Socializamos también con las marcas. Las marcas pueden ser divertidas10m
Proceso estructurado10m
With or without you – why it’s good to get involved.10m
4 practice exercises
Quiz 16m
Quiz 26m
Quiz 36m
Quiz del módulo 210m
Week
2

Week 2

5 hours to complete

Modelo SOSTAC: Definición de la estrategia

5 hours to complete
9 videos (Total 45 min), 8 readings, 5 quizzes
9 videos
SWOT (FODA): Análisis3m
Las 5s básicas para definir objetivos7m
Objetivos vs capacidades3m
Utilizar objetivos SMART2m
Las actividades clave a considerar.5m
¿Qué es y por qué es relevante hacer social listening?4m
¿Qué es lo que debemos escuchar?3m
Construyendo una estrategia de influenciadores5m
8 readings
SWOT analysis y TOWS10m
Why is marketplace analysis important for digital marketing and what does it involve?10m
Set the right goals for digital marketing using the 5Ss10m
How can SMART objectives help set realistic targets?10m
Company capabilities10m
The explosive growth of influencer marketing10m
Yes, marketers, you should pay your influencer10m
Citroën and Nestlé lead the way on facebook in Brazil10m
4 practice exercises
Quiz 410m
Quiz 56m
Quiz 66m
Quiz 76m
Week
3

Week 3

3 hours to complete

Modelo SOSTAC: Content Marketing

3 hours to complete
6 videos (Total 48 min), 7 readings, 5 quizzes
6 videos
¿Qué es una estratégia de Content Marketing? ¿Por qué es importante? Parte 28m
Segmentación10m
Definición de personas6m
Definir la estrategia de contenido5m
Tipos de contenido8m
7 readings
L’Oreal, Dove are most favorited brands among social media user10m
Produce Content Marketing that customers care about10m
Vintage car values are boosted by social media10m
How analyzing customer behaviour using personas can improve your B2B ecommerce strategy10m
The Content that compels people to buy10m
La importancia de hacer escucha activa y sus métricas10m
Tipos de formatos de contenido. Ideas para conectarse con los clientes10m
5 practice exercises
Quiz 86m
Quiz 96m
Quiz 106m
Quiz 116m
Quiz Módulo 410m
Week
4

Week 4

5 hours to complete

Modelo SOSTAC: Estrategia de comunicación

5 hours to complete
10 videos (Total 69 min), 9 readings, 5 quizzes
10 videos
Usando PRACE Parte 29m
Estrategia para que exista un diálogo5m
Integrando a los equipos de mercadotecnia Parte 15m
Integrando a los equipos de mercadotecnia Parte 28m
El contenido original genera más enganche4m
Los recursos para ser visible Parte 17m
Los recursos para ser visible Parte 29m
Maximizando la estrategia8m
Cierre del curso1m
9 readings
Social media aim for US politicians’ marketing budgets10m
Invitando al diálogo10m
Contenidos que te harán pensar sobre los recursos que necesitas para ejecutar las tácticas10m
How the selfie is shaking up retail10m
How we grew our blog from 20K to 200K+ page views in 1 year10m
Breaking Content Marketing constraints – A small ­business case study10m
How content creators can provide the actionable relevance the C­Suite needs10m
Social media frequency guide...10m
10 user generated content campaigns that actually worked10m
4 practice exercises
Quiz 126m
Quiz 136m
Quiz 146m
Quiz 156m

Reviews

TOP REVIEWS FROM REQUERIMIENTOS, PLANEACIÓN, EJECUCIÓN Y MEDICIÓN DE ESTRATEGIAS PARA REDES SOCIALES

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About the Marketing con Redes Sociales Specialization

Este Programa Especializado proporciona una introducción holística al marketing en medios sociales. Aprenderás a desarrollar, gestionar y optimizar interesantes campañas en medios sociales, y evaluarás las fuerzas y debilidades de plataformas populares de medios sociales, incluyendo Facebook, Twitter, LinkedIn, Google Plus, e Instagram, en el contexto de aplicaciones específicas de casos de estudio. En el Proyecto Final elaborarás una estrategia anual de marketing de medios sociales para una compañía de tecnología de centros de datos....
Marketing con Redes Sociales

Frequently Asked Questions

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  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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