About this Course

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Learner Career Outcomes

46%

started a new career after completing these courses

37%

got a tangible career benefit from this course

18%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 26 hours to complete
English

Skills you will gain

Consumer BehaviourMarketingConsumer NeuroscienceNeuromarketing

Learner Career Outcomes

46%

started a new career after completing these courses

37%

got a tangible career benefit from this course

18%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 26 hours to complete
English

Offered by

Placeholder

Copenhagen Business School

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(7,896 ratings)Info
Week
1

Week 1

4 hours to complete

What is Neuromarketing all About?

4 hours to complete
4 videos (Total 30 min), 2 readings, 1 quiz
4 videos
An Overview of the Brain7m
Case: Knutson et al + Pessiglione et al, method = fMRI11m
PET and MR Scanners4m
2 readings
Main Course Readings10m
Module 1 - What is Neuromarketing all About?3h 10m
1 practice exercise
What is Neuromarketing all About?10m
Week
2

Week 2

5 hours to complete

Attention & Consciousness

5 hours to complete
4 videos (Total 68 min), 1 reading, 1 quiz
4 videos
Interview with Kyle Nel24m
Tools - Neurovision14m
Studies & Methods - Attention & Consciousness11m
1 reading
Module 2 - Attention & Consciousness.3h 15m
1 practice exercise
Attention & Consciousness10m
Week
3

Week 3

4 hours to complete

Sensory Neuromarketing

4 hours to complete
5 videos (Total 65 min), 1 reading, 1 quiz
5 videos
Studies & Methods - Sensory Load Chart9m
iMotions - Interview with Peter Hartzbech15m
Interview with Per Møller part 119m
Interview with Per Møller part 27m
1 reading
Module 3 - Sensory Neuromarketing2h 30m
1 practice exercise
Sensory Neuromarketing30m
Week
4

Week 4

5 hours to complete

Emotions & Feelings, Wanting & Liking

5 hours to complete
4 videos (Total 76 min), 1 reading, 1 quiz
4 videos
Case: Kirk et al + Ramsøy EEG, metode = EEG20m
Interview with Steve Genco34m
EEG method9m
1 reading
Module 4 - Emotions & Feelings, Wanting & Liking3h 20m
1 practice exercise
Emotions & Feelings, Wanting & Liking10m

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