University of Pennsylvania

Social Norms, Social Change I

Taught in English

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112,903 already enrolled


Gain insight into a topic and learn the fundamentals

Cristina Bicchieri

Instructor: Cristina Bicchieri


(2,012 reviews)

Beginner level
No prior experience required
12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace

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There are 4 modules in this course

Welcome Social Norms, Social Change. This course aims to give you the tools to understand, measure, and change collective practices. This module focuses on two of the basic building blocks the theory of social norms is built on: the distinction between interdependent and independent behavior, and empirical expectations.

What's included

13 videos7 readings2 quizzes2 discussion prompts

This module adds two more of the basic building blocks of the theory: normative expectations and personal normative beliefs. Although both are "normative" — that is, both have a component dealing with a "should" — there are important differences between normative expectations and personal normative beliefs.

What's included

9 videos6 readings2 quizzes2 discussion prompts

In this module we cover two topics: conditional preferences and social norms. Conditional preferences are the final basic building block of the theory of social norms. After studying all these building blocks, we can finally assemble them to understand what it means for a collective practice to be a social norm.

What's included

11 videos4 readings2 quizzes2 discussion prompts

This module covers two important topics: pluralistic ignorance and norm measurement. Sometimes individuals endorse their social norms, but sometimes they do not. Knowing when a norm is endorsed is crucial for intervention. But how do we know we are dealing with a social norm or whether it's endorsed? Measurement answers that question.

What's included

12 videos9 readings3 quizzes2 discussion prompts


Instructor ratings
4.7 (431 ratings)
Cristina Bicchieri
University of Pennsylvania
2 Courses118,838 learners

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