Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
Offered By


Introduction to Personal Branding
University of VirginiaAbout this Course
Learner Career Outcomes
29%
36%
Skills you will gain
- Personal Branding
- Social Media
- Management
- Brand Management
Learner Career Outcomes
29%
36%
Offered by

University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Syllabus - What you will learn from this course
Introduction
Hello and welcome!
An Overview of Personal Branding
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
Building your Brand's Infrastructure
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu
Creating your Brand's Maintenance Plan
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
Reviews
- 5 stars64%
- 4 stars23.53%
- 3 stars7.78%
- 2 stars2.49%
- 1 star2.17%
TOP REVIEWS FROM INTRODUCTION TO PERSONAL BRANDING
Excellent course that covers the subject in depth. Would benefit from updated examples and readings. Because they are already dated mid 2010's years. Otherwise very good job Mrs Barker ! Continue !
This course gives a positive vibe to Personal branding and makes it look less self-centered. I now understand the importance of having a digital presence and how I should use it to my advantage.
The course is very good, but quite outdated when it comes to social media. It would be interesting to be revised. The instructor is excellent and knows how to captivate the student's attention.
This course provided a very useful framework and etiquette for the use of social media and how to present oneself in these forums. The content and examples were helpful. Thank you, Kimberley!
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