Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
Offered By
Introduction to Personal Branding
University of VirginiaAbout this Course
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Learner Career Outcomes
27%
started a new career after completing these courses
31%
got a tangible career benefit from this course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 7 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Catalan, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish, Persian
Skills you will gain
Personal BrandingSocial MediaManagementBrand Management
Learner Career Outcomes
27%
started a new career after completing these courses
31%
got a tangible career benefit from this course
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 7 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Catalan, Portuguese (Brazilian), Vietnamese, German, Russian, English, Spanish, Persian
Offered by
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Syllabus - What you will learn from this course
1 hour to complete
Introduction
Hello and welcome!
1 hour to complete
1 video (Total 3 min), 2 readings
1 hour to complete
An Overview of Personal Branding
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
1 hour to complete
3 videos (Total 17 min), 4 readings
1 hour to complete
Building your Brand's Infrastructure
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
1 hour to complete
6 videos (Total 32 min), 3 readings
1 hour to complete
Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu
1 hour to complete
4 videos (Total 25 min), 2 readings
13 minutes to complete
Creating your Brand's Maintenance Plan
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
13 minutes to complete
2 videos (Total 13 min)
Reviews
TOP REVIEWS FROM INTRODUCTION TO PERSONAL BRANDING
by OSJun 22, 2021
This course helps to identify the best way for you to create your own branding, from understand your personality to creating your own mission statement and how to engage your audience on social media.
by PPJun 11, 2020
It is a really helpful course to learn about personal branding which an important aspect in our modern world. I highly recommend this course. And the tutor Kimberly is awesome and teaches really well.
by SIAug 29, 2020
Understanding and application of Personal Branding with the fundamental skills to build leadership skills in the personal branding success in business is very important in today's E-network business.
by PMMar 11, 2021
The content of this course was really good and could help in many different situations. I can tell I really learned so many new things that I've never heard of ! Thanks for providing such content :)
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