Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
Introduction to Personal Branding
University of VirginiaAbout this Course
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Learner Career Outcomes
53%
started a new career after completing these courses
47%
got a tangible career benefit from this course
10%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 5 hours to complete
English
Subtitles: English, Portuguese (Brazilian), Persian
Skills you will gain
Personal BrandingSocial MediaManagementBrand Management
Learner Career Outcomes
53%
started a new career after completing these courses
47%
got a tangible career benefit from this course
10%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 5 hours to complete
English
Subtitles: English, Portuguese (Brazilian), Persian
Offered by
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Syllabus - What you will learn from this course
28 minutes to complete
Introduction
Hello and welcome!
28 minutes to complete
1 video (Total 3 min), 2 readings
1 video
2 readings
MOOC Learning Objectives10m
Tweet me!10m
1 hour to complete
An Overview of Personal Branding
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
1 hour to complete
3 videos (Total 17 min), 4 readings, 1 quiz
3 videos
How Personal Should Your Brand Be?4m
Why the Myers-Briggs (and similar) assessment6m
4 readings
An Overview of the History of Personal Branding + Additional Readings10m
Personal Branding and Leadership10m
Does the whole idea of self-promotion feel wrong?10m
Assignment: Discovering your Myers-Briggs Personality Type10m
1 practice exercise
Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.12m
1 hour to complete
Building your Brand's Infrastructure
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
1 hour to complete
6 videos (Total 32 min), 3 readings
6 videos
The Importance of Authenticity5m
Brand Authenticity & Your Photo6m
Revisiting your Three Words & Other Infrastructure6m
Your Mission Statement4m
Choosing your Board of Directors5m
3 readings
Tips for Looking Your Best in Photos10m
Background Reading on Mission Statements10m
How to Choose the Members of Your Board of Directors10m
1 hour to complete
Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu
1 hour to complete
4 videos (Total 25 min), 2 readings
4 videos
A Bit About Twitter5m
Twitter Walk-Through8m
Choosing free vs. paid digital real estate5m
2 readings
A Look at Social Media Platforms10m
Mashable's Twitter Guidebook10m
13 minutes to complete
Creating your Brand's Maintenance Plan
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
13 minutes to complete
2 videos (Total 13 min)
2 videos
To Automate or Not to Automate!7m
Reviews
TOP REVIEWS FROM INTRODUCTION TO PERSONAL BRANDING
by PPJun 11, 2020
It is a really helpful course to learn about personal branding which an important aspect in our modern world. I highly recommend this course. And the tutor Kimberly is awesome and teaches really well.
by MMSep 10, 2018
An amazing stuff to address lot of the confusions related to personal attitude towards different things in this era of digital presence. Enroll if you really want to a lifelong learning experience!
by MHApr 20, 2020
Thank you, mam, for such a wonderful lecture. I will be trying to follow all of the advice. By the way in the lecture, I am trying to copy your communication style. And it's an amazing time for me.
by CHApr 12, 2020
Course material was very helpful and beneficial. The instructor brings enthusiasm to the course and transmits the message very smoothly. I learnt a lot from this course! Thank you for everything.
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