About this Course

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Learner Career Outcomes

53%

started a new career after completing these courses

47%

got a tangible career benefit from this course

10%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 5 hours to complete
English
Subtitles: English, Portuguese (Brazilian), Persian

Skills you will gain

Personal BrandingSocial MediaManagementBrand Management

Learner Career Outcomes

53%

started a new career after completing these courses

47%

got a tangible career benefit from this course

10%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 5 hours to complete
English
Subtitles: English, Portuguese (Brazilian), Persian

Offered by

University of Virginia logo

University of Virginia

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(26,982 ratings)Info
Week
1

Week 1

28 minutes to complete

Introduction

28 minutes to complete
1 video (Total 3 min), 2 readings
1 video
2 readings
MOOC Learning Objectives10m
Tweet me!10m
1 hour to complete

An Overview of Personal Branding

1 hour to complete
3 videos (Total 17 min), 4 readings, 1 quiz
3 videos
How Personal Should Your Brand Be?4m
Why the Myers-Briggs (and similar) assessment6m
4 readings
An Overview of the History of Personal Branding + Additional Readings10m
Personal Branding and Leadership10m
Does the whole idea of self-promotion feel wrong?10m
Assignment: Discovering your Myers-Briggs Personality Type10m
1 practice exercise
Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.12m
Week
2

Week 2

1 hour to complete

Building your Brand's Infrastructure

1 hour to complete
6 videos (Total 32 min), 3 readings
6 videos
The Importance of Authenticity5m
Brand Authenticity & Your Photo6m
Revisiting your Three Words & Other Infrastructure6m
Your Mission Statement4m
Choosing your Board of Directors5m
3 readings
Tips for Looking Your Best in Photos10m
Background Reading on Mission Statements10m
How to Choose the Members of Your Board of Directors10m
Week
3

Week 3

1 hour to complete

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

1 hour to complete
4 videos (Total 25 min), 2 readings
4 videos
A Bit About Twitter5m
Twitter Walk-Through8m
Choosing free vs. paid digital real estate5m
2 readings
A Look at Social Media Platforms10m
Mashable's Twitter Guidebook10m
Week
4

Week 4

13 minutes to complete

Creating your Brand's Maintenance Plan

13 minutes to complete
2 videos (Total 13 min)
2 videos
To Automate or Not to Automate!7m

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