About this Course
Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.
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100% online courses

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Beginner Level

Beginner Level

Clock

Approx. 5 hours to complete

Suggested: 3-5 hours/week
Comment Dots

English

Subtitles: English, Persian

Skills you will gain

Social MediaManagementBrand ManagementBrand
Globe

100% online courses

Start instantly and learn at your own schedule.
Beginner Level

Beginner Level

Clock

Approx. 5 hours to complete

Suggested: 3-5 hours/week
Comment Dots

English

Subtitles: English, Persian

Syllabus - What you will learn from this course

1

Section
Clock
1 hour to complete

Introduction

Hello and welcome! ...
Reading
1 video (Total 3 min), 3 readings
Video1 videos
Reading3 readings
MOOC Learning Objectives10m
Tweet me!10m
My participation in the course10m
Clock
1 hour to complete

An Overview of Personal Branding

The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter)....
Reading
3 videos (Total 17 min), 4 readings, 1 quiz
Video3 videos
How Personal Should Your Brand Be?4m
Why the Myers-Briggs (and similar) assessment6m
Reading4 readings
An Overview of the History of Personal Branding10m
"Personal Branding is a Leadership Requirement, Not a Self-Promotion Campaign"10m
Does the whole idea of self-promotion feel wrong?10m
Assignment: Discovering your Myers-Briggs Personality Type10m
Quiz1 practice exercises
Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.12m

2

Section
Clock
1 hour to complete

Building your Brand's Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand....
Reading
6 videos (Total 32 min), 3 readings
Video6 videos
The Importance of Authenticity5m
Brand Authenticity & Your Photo6m
Revisiting your Three Words & Other Infrastructure6m
Your Mission Statement4m
Choosing your Board of Directors5m
Reading3 readings
Tips for Looking Your Best in Photos10m
Background Reading on Mission Statements10m
How to Choose the Members of Your Board of Directors10m

3

Section
Clock
1 hour to complete

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu...
Reading
4 videos (Total 25 min), 2 readings
Video4 videos
A Bit About Twitter5m
Twitter Walk-Through8m
Choosing free vs. paid digital real estate5m
Reading2 readings
A Look at Social Media Platforms10m
Mashable's Twitter Guidebook10m

4

Section
Clock
13 minutes to complete

Creating your Brand's Maintenance Plan

This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand. ...
Reading
2 videos (Total 13 min)
Video2 videos
To Automate or Not to Automate!7m

5

Section
Clock
1 hour to complete

Your Online Identity: How reputation and digital privacy affect your Brand.

...
Reading
4 videos (Total 24 min), 4 readings, 2 quizzes
Video4 videos
How to Create an Alert in a Search Engine6m
A Bit About Mistakes4m
The Highlights of Digital Privacy- and love for Brooks Hall6m
Reading4 readings
The Reputation Economy: Managing Your Online Identity in the Age of Google10m
Reply All podcast episodes10m
Creating Strong Passwords10m
Assignment: Impress us!10m
Quiz2 practice exercises
Quiz: Reputation Management8m
Quiz on Digital Privacy6m
4.2
Direction Signs

58%

started a new career after completing these courses
Briefcase

83%

got a tangible career benefit from this course
Money

15%

got a pay increase or promotion

Top Reviews

By ESNov 28th 2016

Very Helpful, tks to Mrs. Barker! In my opinion the way she interacts with students through videos was assertive because it was dynamic! At all I am very satisfied with the course. Regards, Eduardo

By DPFeb 18th 2016

Excellent course! The course made me think about how I should brand myself in the digital economy and which social media platforms would be best suited for me and my business. Thanks very much!

Instructor

Avatar

Kimberley Barker, MLIS

Manager for Technology Education & Computing

About University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Frequently Asked Questions

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  • If you pay for this course, you will have access to all of the features and content you need to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. Note that the Course Certificate does not represent official academic credit from the partner institution offering the course.

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