About this Course

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Beginner Level
Approx. 9 hours to complete
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English
Subtitles: English

Instructor

Offered by

National University of Singapore logo

National University of Singapore

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Persuasive and Credible Communication: An Overview

2 hours to complete
8 videos (Total 57 min), 1 reading, 5 quizzes
8 videos
Why Persuasion?7m
The journey ahead4m
Persuasion versus Manipulation8m
What is persuasion?7m
Credibility in Persuasion9m
Three Elements of Credibility7m
The Language of Trust8m
1 reading
Instructions for Practice Quiz 310m
5 practice exercises
Quiz 116m
Practice Quiz 210m
Practice Quiz 310m
Summative Quiz 130m
Reflection 14m
Week
2

Week 2

3 hours to complete

Principles of Persuasive Writing

3 hours to complete
6 videos (Total 49 min), 3 readings, 1 quiz
6 videos
Analysing your audience8m
Rules for Effective Writing9m
Ways to establish credibility8m
The persuasion map6m
The AIDA framework8m
3 readings
Additional Resources10m
Practice Quiz: Discover your Personality10m
Additional Resources10m
Week
3

Week 3

3 hours to complete

Persuasive Writing in a Globalised World

3 hours to complete
4 videos (Total 41 min), 1 reading, 3 quizzes
4 videos
The five dimensions of culture11m
Credibility across cultures12m
Writing a Cover letter7m
1 reading
Additional Resources10m
2 practice exercises
Reflection2m
Reflection 24m

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About the Effective Communication in the Globalised Workplace Specialization

In this Specialization aimed for those who are preparing to enter the workplace, we will share with you some key cultural and linguistic features characterizing effective communication in this increasingly diverse and internationalised workplace. This is done through four courses, building from knowing the self to communicating with the inner circle of colleagues within the organisation and expanding this circle to include external partners and stakeholders. There is also a capstone project which requires you to apply what you have learned in the four courses in real-life contexts potentially with industry players....
Effective Communication in the Globalised Workplace

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

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    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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