About this Course

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Beginner Level
Approx. 9 hours to complete
English

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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English

Offered by

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National University of Singapore

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

Persuasive and Credible Communication: An Overview

4 hours to complete
8 videos (Total 57 min), 1 reading, 5 quizzes
8 videos
Why Persuasion?7m
The journey ahead4m
Persuasion versus Manipulation8m
What is persuasion?7m
Credibility in Persuasion9m
Three Elements of Credibility7m
The Language of Trust8m
1 reading
Instructions for Practice Quiz 310m
5 practice exercises
Quiz 130m
Practice Quiz 230m
Practice Quiz 330m
Summative Quiz 130m
Reflection 130m
Week
2

Week 2

2 hours to complete

Principles of Persuasive Writing

2 hours to complete
6 videos (Total 49 min), 3 readings, 1 quiz
6 videos
Analysing your audience8m
Rules for Effective Writing9m
Ways to establish credibility8m
The persuasion map6m
The AIDA framework8m
3 readings
Additional Resources10m
Practice Quiz: Discover your Personality10m
Additional Resources10m
Week
3

Week 3

3 hours to complete

Persuasive Writing in a Globalised World

3 hours to complete
4 videos (Total 41 min), 1 reading, 3 quizzes
4 videos
The five dimensions of culture11m
Credibility across cultures12m
Writing a Cover letter7m
1 reading
Additional Resources10m
2 practice exercises
Reflection30m
Reflection 230m

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About the Effective Communication in the Globalised Workplace Specialization

Effective Communication in the Globalised Workplace

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