1.5 What do we get from a proper positioning?

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Skills You'll Learn

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

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SM

Aug 24, 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

VG

Feb 18, 2020

Excelent course, very well explained, really liked the examples and journals! Would definitely recommend it and Professor Gafo is a great teacher! Congrats!

From the lesson

Positioning introduction

In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

Taught By

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    Ignacio Gafo

    Professor

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