4.8 Key trends impacting Positioning (1/2)

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Skills You'll Learn

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

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SM

Aug 24, 2017

a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

VG

Feb 18, 2020

Excelent course, very well explained, really liked the examples and journals! Would definitely recommend it and Professor Gafo is a great teacher! Congrats!

From the lesson

Positioning

In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

Taught By

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    Ignacio Gafo

    Professor

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