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Back to Positioning: What you need for a successful Marketing Strategy

Learner Reviews & Feedback for Positioning: What you need for a successful Marketing Strategy by IE Business School

4.5
417 ratings
91 reviews

About the Course

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Top reviews

NM

Dec 21, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

LO

Feb 08, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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76 - 88 of 88 Reviews for Positioning: What you need for a successful Marketing Strategy

By Fang S

May 29, 2018

I think the model quizes are not hard, but very tricky

By Tony J

Feb 09, 2017

Really good level of detail versus other courses and difficult questions which really test your understanding of the subject matter.

On the downside, some links were not added to supplementary reading, which is a shame as these resources really help with your understanding

By shivaraj m

Mar 26, 2018

S

By Hemal B

Mar 30, 2018

Good; need more Live examples

By Chandrashekhar S

Mar 16, 2018

Good, lengthy!

By Jesús F A C

Jul 01, 2017

I would have liked to jave more practical cases

By Tricia A

Jul 06, 2019

Good overview but lacks specific information that would be useful.

By Akash V D

Aug 25, 2019

Accent not good enough

By Lauren P

Jul 02, 2017

Having the instructor not have english as his first language made for inconsistencies in his communication and it became more confusing what he was trying to say

By Chandani P

Jan 03, 2018

Since the professor is from Spain, the videos are not very clear. Too much noise from background. Less of teaching and more of reading material. one lecture is not even translated. It was not worth it.

By Nick C

Oct 15, 2017

None of the links for the readings are "Secured" therefore, most web browsers will not permit you to open and read them.

By Stefanie S

May 09, 2018

Badly structured and organised, unclear explanations, as well as unclear, misspelled and grammatically incorrect questions in the quizzes, which lead to confusion.

By Kohsei S

Sep 03, 2019

poorly structed and taught. I need more clear materials