Learner Reviews & Feedback for Positioning: What you need for a successful Marketing Strategy by IE Business School
About the Course
Top reviews
Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
76 - 100 of 153 Reviews for Positioning: What you need for a successful Marketing Strategy
By SRIJAN D
•Extremely good!
By SANDEEP K
•Good learning.
By Bernardo R
•Great content!
By Nhat Q L
•Great course!
By ABU S M
•nice course
By Shashavalli P
•Good course
By Apurbo D
•Excellent
By MS. C J A C
•Excellent
By Ajay s
•very good
By Nirvan A
•Awesome
By Prashant S
•Compac
By SASANKA S
•good
By Roopa s
•Good
By �SADHARAN G
•good
By Maradona S
•Good
By Chozha D
•g
By Prashant N
•V
By Ravishankar J
•V
By abhilekh
•i
By Chandrasekar D
•E
By Suriyaprakash M
•G
By Kesavarajan P
•T
By Sebastian S
•I
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non-informative. Besides, the final quiz contained questions on the topics which were covered in the Weeks 2 and 3 only. So I had to guess as the videos and articles did not provide answers to them. The video with Citroen experience disappointed me as it was in Spanish with no English translation (sub-titres were not helpful at all as they just stated "Foreign"). If you target international audience, you must assume that not everybody speaks Spanish. But in general it was very informative course with lots of interesting articles to read. Thank you.
By Gautham G
•The first course (Market Research and Consumer Behavior) was a scary one and set a very low bar. This one (Positioning) reassured me and was a good course to go through. Interesting material taken in an interesting manner. Kudos to the instructor too.
Points of improvement:
Translation/subtitles aren't good enough. I wanted to correct them, but the correction process isn't easy. In one video, a guy speaking in French had no subtitles below.
I was expecting more on the practical tools part - for eg: spider web perceptual maps
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