Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
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By Guzal M•
non-informative. Besides, the final quiz contained questions on the topics which were covered in the Weeks 2 and 3 only. So I had to guess as the videos and articles did not provide answers to them. The video with Citroen experience disappointed me as it was in Spanish with no English translation (sub-titres were not helpful at all as they just stated "Foreign"). If you target international audience, you must assume that not everybody speaks Spanish. But in general it was very informative course with lots of interesting articles to read. Thank you.
By Gautham G•
The first course (Market Research and Consumer Behavior) was a scary one and set a very low bar. This one (Positioning) reassured me and was a good course to go through. Interesting material taken in an interesting manner. Kudos to the instructor too.
Points of improvement:
Translation/subtitles aren't good enough. I wanted to correct them, but the correction process isn't easy. In one video, a guy speaking in French had no subtitles below.
I was expecting more on the practical tools part - for eg: spider web perceptual maps
By Piotr W•
Well designed course, worth its price. There are major problems with subtitles throughout whole course (for example you can spot few times "niche" in subtitles, while the teacher says "needs"), some Spanish parts of videos (interview with guest during Week 4) are not translated at all. Sometimes explanations could be more intuitive. Some quiz questions throughout the course are poorly designed (misleading wording etc.).
By Mary L•
Very helpful and informative. Points for improvement would be on general subtitles (and some texts on presentations) as wrong ones could be very misleading and the translation of non-English audio (case in point: interview with Citroen manager who was talking extensively about strategies and insights in foreign, not-translated language).
By Gary L•
Most of the cases here only covers B2C. I didn't see much examples of B2B. I know the the principles in this positioning are the same for B2C and B2B, adding 1 or 2 examples will be great. Anyway I will try it out in my B2B applications.
By Halwa D B•
I found the course very clear and interesting. Was very happy to watch video with actual marketing professionals. Littler suggestion: some lectures could be updated with 2016/2017 case studies.
Thanks a lot Professor.
By Aravind P R•
The quiz could have better feedback, Say if there are multiple answers right to a question, then tell me which answer I chose are right, because else I'll be confused if what I studied was wrong from the beginning.
By Pritish K•
Quite a nice overview of the basics of positioning, defining value to customers and provides a nice high level view.
On the negative side: Some of the readings are hard to access on the warc site.
By Surya N•
Very valuable information, which gives you clear idea about trends impact and how to start your marketing strategy
Explanation of professor is excellent when it comes to examples, but content wise
By Sunket A P•
I found this course on positioning helpful and it also clears my doubts. I learn some key concepts that are new to me. Overall good course to learn about marketing esp positioning.