About this Course

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Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 14 hours to complete
English

Skills you will gain

  • Pricing
  • Psychology
  • Price Discrimination
  • Pricing Strategies
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 14 hours to complete
English

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

Demand Curve and Pricing

3 hours to complete
12 videos (Total 51 min), 9 readings, 4 quizzes
Week
2

Week 2

5 hours to complete

Determining Willingness to Pay

5 hours to complete
9 videos (Total 53 min), 7 readings, 2 quizzes
Week
3

Week 3

4 hours to complete

Playing the Pricing Piano or Price Discrimination

4 hours to complete
11 videos (Total 75 min), 5 readings, 3 quizzes
Week
4

Week 4

3 hours to complete

Pricing Psychology

3 hours to complete
9 videos (Total 36 min), 5 readings, 1 quiz

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About the Marketing Mix Implementation Specialization

Marketing Mix Implementation

Frequently Asked Questions

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