About this Course

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Flexible deadlines
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Beginner Level
Approx. 11 hours to complete
English

Skills you will gain

New Business DevelopmentInternational Business StrategyBusiness StrategyIntellectual Property
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 11 hours to complete
English

Offered by

Placeholder

The Hong Kong University of Science and Technology

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Resource based Strategy

2 hours to complete
9 videos (Total 77 min), 2 readings, 1 quiz
9 videos
1.1 Course & week 1 overview7m
1.2 Resource Based Strategy9m
1.3 Economies of Scale9m
1.4 Network Externalities9m
1.5 Access to Resources10m
1.6 Access to Markets & Customers10m
1.7 Knowledge as Advantage10m
1.8 Resource Based Strategy Summary7m
2 readings
Course Outline10m
Assignments & Grading10m
1 practice exercise
Introduction to Strategy Quiz30m
Week
2

Week 2

2 hours to complete

Move Fast or Get Passed

2 hours to complete
9 videos (Total 79 min)
9 videos
2.2 Continuous Innovation8m
2.3 Intel vs AMD9m
2.4 Franchising9m
2.5 Alliances, Joint Venture & Licensing10m
2.6 The Love-Hate Relationship9m
2.7 International Strategy9m
2.8 Tesla is Going Global10m
2.9 Move Fast or Get Passed Summary7m
1 practice exercise
Move Fast or Get Passed Quiz30m
Week
3

Week 3

2 hours to complete

E-Commerce Strategy

2 hours to complete
6 videos (Total 60 min), 2 readings, 1 quiz
6 videos
3.2 Global Cyber Law11m
3.3 Mice & Elephants11m
3.4 Contracts Online12m
3.5 Terms & Conditions12m
3.6 E-commerce Strategy Summary5m
2 readings
(Optional) Cyberlaws and regulations for enhancing e-commerce: Case studies and lessons learned10m
(Optional) United Nations Commission on International Trade Law (UNCITL) in Electronic Commerce10m
1 practice exercise
e-Commerce quiz30m
Week
4

Week 4

4 hours to complete

Changing the rules

4 hours to complete
8 videos (Total 79 min), 4 readings, 2 quizzes
8 videos
4.2 Pricing Strategy11m
4.3 Big Data & Analytics @ Capital One15m
4.4 Most Profitable Song9m
4.5 Pricing of Drugs14m
4.6 Why no Coca-Cola at Pizza Hut?11m
4.7 Changing the Rules Summary5m
4.8 Course Summary8m
4 readings
(Optional) Documentary of the "Happy Birthday Song"10m
(Optional) Readings & videos on "Pricing of Drugs"10m
Please rate this course! :)10m
Enroll in other Protecting Business Innovations Courses10m
1 practice exercise
Post course feedback30m

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