This course is part of the Protecting Business Innovation Specialization

4.7
stars
56 ratings

Theodore Henry King CLARK

4,230 already enrolled

Offered By

Protecting Business Innovation SpecializationThe Hong Kong University of Science and Technology

About this Course

2,146 recent views

Protecting Business Innovations Via Strategy
Watch Course Overview:  https://youtu.be/mUja4iwbrTE

Strategy can be useful for protecting business innovation when no other form of protection exist (e.g. copyright, patent & trademark). Strategy can also compliment and strengthen other forms of innovation protection. Understanding how to use strategy to protect innovation and limitation of strategy as a form of protection will be useful for business managers.  This course will cover strategies from tangible resources to intangible strategies business employ to be successful.
(1)  Resource-based strategy  (2)  Move fast or get passed  (3)  e-commerce  (4) Changing the rules   

This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.

Other courses in the Protecting Business Innovations series:
1. Copyright:     https://www.coursera.org/learn/protect-business-innovations-copyright
2. Trademark:  https://www.coursera.org/learn/protect-business-innovations-trademark 
3. Patent:          https://www.coursera.org/learn/protect-business-innovations-patent
4. Strategy:       https://www.coursera.org/learn/protect-business-innovations-strategy

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 2 of 4 in the

Protecting Business Innovation Specialization

Beginner Level

Approx. 11 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Skills you will gain

New Business Development
International Business Strategy
Business Strategy
Intellectual Property

Flexible deadlines

Reset deadlines in accordance to your schedule.

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Coursera Labs

Includes hands on learning projects.

Learn more about Coursera Labs

Course 2 of 4 in the

Protecting Business Innovation Specialization

Beginner Level

Approx. 11 hours to complete

English

Could your company benefit from training employees on in-demand skills?

Try Coursera for Business

Instructor

Instructor rating

4.63/5 (11 Ratings)

Theodore Henry King CLARK

Associate Professor

Information Systems, Business Statistics and Operations Management Department

59,344 Learners

8 Courses

Offered by

The Hong Kong University of Science and Technology

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

Syllabus - What you will learn from this course

Week1

Week 1

2 hours to complete

Resource based Strategy

2 hours to complete

9 videos (Total 77 min), 2 readings, 1 quiz

Week2

Week 2

2 hours to complete

Move Fast or Get Passed

2 hours to complete

9 videos (Total 79 min)

Week3

Week 3

2 hours to complete

E-Commerce Strategy

Strategy for online global business is different from that of traditional businesses. The combination of overlapping and conflicting regulations and laws and inability to enforce laws against small companies (e.g. mice) makes the world of e-commerce especially challenging for large global enterprises (e.g. elephants). Assumptions about contracts and commitments may also be invalid in some global e-commerce contexts.

2 hours to complete

6 videos (Total 60 min), 2 readings, 1 quiz

6 videos

3.1 E-commerce Strategy Overview6m3.2 Global Cyber Law11m3.3 Mice & Elephants11m3.4 Contracts Online12m3.5 Terms & Conditions12m3.6 E-commerce Strategy Summary5m

2 readings

(Optional) Cyberlaws and regulations for enhancing e-commerce: Case studies and lessons learned10m(Optional) United Nations Commission on International Trade Law (UNCITL) in Electronic Commerce10m

1 practice exercise

e-Commerce quiz30m

Week4

Week 4

4 hours to complete

Changing the rules

An important opportunity for companies to maximize shareholder value and gain competitive advantage is creative pricing. By thinking differently about price vs cost/value, some firms have been able to dramatically increase revenues and profitability for products with strong market acceptance. Changing the rules can also apply to strategic acquisitions or industry restructuring through innovation to create competitive advantage and barriers to copying innovations.

4 hours to complete

8 videos (Total 79 min), 4 readings, 2 quizzes

8 videos

4.1 Changing the Rules Overview3m4.2 Pricing Strategy11m4.3 Big Data & Analytics @ Capital One15m4.4 Most Profitable Song9m4.5 Pricing of Drugs14m4.6 Why no Coca-Cola at Pizza Hut?11m4.7 Changing the Rules Summary5m4.8 Course Summary8m

4 readings

(Optional) Documentary of the "Happy Birthday Song"10m(Optional) Readings & videos on "Pricing of Drugs"10mPlease rate this course! :)10mEnroll in other Protecting Business Innovations Courses10m

1 practice exercise

Post course feedback30m

Reviews

4.7

15 reviews

5 stars
78.57%
4 stars
10.71%
3 stars
8.92%
2 stars
1.78%

TOP REVIEWS FROM PROTECTING BUSINESS INNOVATIONS VIA STRATEGY

by CBDec 1, 2021

I found the course very educational and instrtuctional.

by MMJun 18, 2020

Professor Clark makes an amazing job of keeping you engaged and always eager for the next lesson.

by MSJun 4, 2021

Excellent course. Materials could do with updating. Grading system for Assignment can be discouraging. But if you put the work in, you'll take away skills of great value in the real world.

by JPApr 8, 2018

Nice overview of the strategies for business to keep advantage in the market

View all reviews

About the Protecting Business Innovation Specialization

The modern day business is bustling with ideas, products, and designs that often fail to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. Protecting a business’s innovations entails essential skills, ranging from an understanding of intellectual property rights and trademark law, to the process of getting a patent.

This specialization covers business law and strategy, along with other essential skills and concepts, and what they mean for protecting the innovations of a business. It starts with protecting business innovations via trademark, developed at the Hong Kong University of Science and Technology, and led by top-ranked HKUST faculty. It then introduces components of patent law and copyright law, which provides you with the tools of what is needed to submit a formal patent application and how to avoid copyright infringement. The specialization then switches gears into what it takes to create a resource based strategy through the use of a variety of resources within a business. It details how to create a virtual fortress to prevent other firms from copying your innovations. Finally, now more than ever, companies are innovating their methods and processes through technological advancements. The last part of this specialization will cover the software innovation part of copyright, and how the Digital Millennium Copyright Act (DMCA) which is a US Law, affects companies around the world.

Frequently Asked Questions

When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

More questions? Visit the Learner Help Center.

Build employee skills, drive business results

Discover Coursera for Business

Protecting Business Innovations via Strategy

About this Course

Skills you will gain