About this Course

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Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 10 hours to complete

English

Subtitles: English

Skills you will gain

New Business DevelopmentInternational Business StrategyBusiness StrategyIntellectual Property

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 10 hours to complete

English

Subtitles: English

Offered by

The Hong Kong University of Science and Technology logo

The Hong Kong University of Science and Technology

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Resource based Strategy

2 hours to complete
9 videos (Total 77 min), 2 readings, 1 quiz
9 videos
1.1 Course & week 1 overview7m
1.2 Resource Based Strategy9m
1.3 Economies of Scale9m
1.4 Network Externalities9m
1.5 Access to Resources10m
1.6 Access to Markets & Customers10m
1.7 Knowledge as Advantage10m
1.8 Resource Based Strategy Summary7m
2 readings
Course Outline10m
Assignments & Grading10m
1 practice exercise
Introduction to Strategy Quiz16m
Week
2

Week 2

2 hours to complete

Move Fast or Get Passed

2 hours to complete
9 videos (Total 79 min)
9 videos
2.2 Continuous Innovation8m
2.3 Intel vs AMD9m
2.4 Franchising9m
2.5 Alliances, Joint Venture & Licensing10m
2.6 The Love-Hate Relationship9m
2.7 International Strategy9m
2.8 Tesla is Going Global10m
2.9 Move Fast or Get Passed Summary7m
1 practice exercise
Move Fast or Get Passed Quiz16m
Week
3

Week 3

2 hours to complete

E-Commerce Strategy

2 hours to complete
6 videos (Total 60 min), 2 readings, 1 quiz
6 videos
3.2 Global Cyber Law11m
3.3 Mice & Elephants11m
3.4 Contracts Online12m
3.5 Terms & Conditions12m
3.6 E-commerce Strategy Summary5m
2 readings
(Optional) Cyberlaws and regulations for enhancing e-commerce: Case studies and lessons learned10m
(Optional) United Nations Commission on International Trade Law (UNCITL) in Electronic Commerce10m
1 practice exercise
e-Commerce quiz16m
Week
4

Week 4

5 hours to complete

Changing the rules

5 hours to complete
8 videos (Total 79 min), 4 readings, 2 quizzes
8 videos
4.2 Pricing Strategy11m
4.3 Big Data & Analytics @ Capital One15m
4.4 Most Profitable Song9m
4.5 Pricing of Drugs14m
4.6 Why no Coca-Cola at Pizza Hut?11m
4.7 Changing the Rules Summary5m
4.8 Course Summary8m
4 readings
(Optional) Documentary of the "Happy Birthday Song"10m
(Optional) Readings & videos on "Pricing of Drugs"10m
Please rate this course! :)10m
Enroll in other Protecting Business Innovations Courses10m
1 practice exercise
Post course feedback38m

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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