About this Course
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Approx. 15 hours to complete

Suggested: 4-8 hours/week...


Subtitles: English
Learners taking this Course are
  • User Experience Researchers
  • Researchers
  • Professors
  • Data Analysts
  • Designers

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 15 hours to complete

Suggested: 4-8 hours/week...


Subtitles: English

Syllabus - What you will learn from this course

3 hours to complete

Introduction and Unit 1: Overview of Standardized Interviewing

6 videos (Total 67 min), 12 readings, 1 quiz
6 videos
Types of Questions7m
Measurement Error: Bias and Variance7m
Standardized Interviewing17m
Conversational Interviewing17m
Concept Specification10m
12 readings
Slides Introduction10m
Help us learn more about you!10m
Reading Assignments10m
Enrollment Options10m
Course Project and Peer Assessment10m
Grading and Certification10m
Announcement Unit 110m
Slides Unit 110m
Notice for Auditing Learners: Assignment Submission10m
1 practice exercise
Quiz #120m
1 hour to complete

Unit 2: Response Process

4 videos (Total 50 min), 2 readings, 1 quiz
4 videos
Response Process: Retrieval12m
Response Process: Judgment11m
Response Process: Response10m
2 readings
Announcement Unit 210m
Slides Unit 210m
1 practice exercise
Quiz #220m
4 hours to complete

Unit 3: Asking Factual Questions

8 videos (Total 68 min), 2 readings, 2 quizzes
8 videos
Memory and Recall: Reporting Behavioral Frequencies9m
Memory and Recall: Length of Reference Period8m
Memory and Recall: Comprehension and Retrieval6m
Asking Sensitive Questions6m
Asking Sensitive Questions: Techniques8m
Asking Sensitive Questions: Indirect Techniques3m
Mode, Privacy, and Confidentiality9m
2 readings
Announcement Unit 310m
Slides Unit 310m
1 practice exercise
Quiz #320m
2 hours to complete

Unit 4: Measuring Attitudes

7 videos (Total 59 min), 2 readings, 1 quiz
7 videos
Attitude Questions: Context Effects9m
Attitude Questions: Specific vs. General Evaluations2m
Attitude Questions; Agree Disagree Scales5m
Attitude Questions: Don't Know7m
Attitude Questions: Order Effects10m
All Questions: Response Options and Scales14m
2 readings
Announcement Unit 410m
Slides Unit 410m
1 practice exercise
Quiz #420m
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Top reviews from Questionnaire Design for Social Surveys

By VBJan 17th 2016

An excellent course that covers the fundamental concepts for survey design and administration. The content was well structured and presentations and study material was rich and comprehensive.

By TPSep 8th 2017

I wasn't a student's social major, I took this course in need of making a questionnaire for my researching. It is useful and easy to access the main key of a survey. Thank you



Frederick Conrad, Ph.D.

Research Professor, Survey Methodology
Institute for Social Research

Frauke Kreuter, Ph.D.

Professor, Joint Program in Survey Methodology
Adjunct Research Professor, Institute for Social Research

About University of Michigan

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future....

About the Survey Data Collection and Analytics Specialization

This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses, you will learn the basics of questionnaire design, data collection methods, sampling design, dealing with missing values, making estimates, combining data from different sources, and the analysis of survey data. In the final Capstone Project, you’ll apply the skills learned throughout the specialization by analyzing and comparing multiple data sources. Faculty for this specialisation comes from the Michigan Program in Survey Methodology and the Joint Program in Survey Methodology, a collaboration between the University of Maryland, the University of Michigan, and the data collection firm Westat, founded by the National Science Foundation and the Interagency Consortium of Statistical Policy in the U.S. to educate the next generation of survey researchers, survey statisticians, and survey methodologists. In addition to this specialization we offer short courses, a summer school, certificates, master degrees as well as PhD programs....
Survey Data Collection and Analytics

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.