About this Course

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Learner Career Outcomes

70%

started a new career after completing these courses

71%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 15 hours to complete
Spanish

Skills you will gain

SostacMarketingSocial Media MarketingMarketing StrategySocial Media

Learner Career Outcomes

70%

started a new career after completing these courses

71%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 15 hours to complete
Spanish

Offered by

Placeholder

Tecnológico de Monterrey

Syllabus - What you will learn from this course

Content RatingThumbs Up99%(7,547 ratings)Info
Week
1

Week 1

22 minutes to complete

Bienvenida

22 minutes to complete
1 video (Total 2 min), 2 readings
1 video
2 readings
Metodología del curso10m
Cómo utilizar los foros de discusión10m
Week
2

Week 2

4 hours to complete

Módulo 1. Estableciendo objetivos

4 hours to complete
8 videos (Total 80 min), 4 readings, 4 quizzes
8 videos
El mito de los 15 minutos9m
Cómo fracasar con el proyecto de redes sociales8m
Resumen para plantear objetivos11m
Las plataformas que más te convienen8m
Elementos de tu estrategia en detalle. Parte 17m
Elementos de tu estrategia en detalle. Parte 210m
Sindicalización de actividades12m
4 readings
Notas del profesor.10m
Notas del profesor.10m
Notas del profesor.10m
Notas del profesor.10m
4 practice exercises
Quiz 130m
Quiz 230m
Quiz 330m
Quiz 430m
Week
3

Week 3

4 hours to complete

Módulo 2. Planeando las actividades en redes sociales

4 hours to complete
9 videos (Total 70 min), 3 readings, 4 quizzes
9 videos
Roles y responsabilidadeste Parte 25m
Políticas de uso en redes sociales7m
Manejo efectivo del tiempo9m
Calculando el presupuesto Parte 18m
Calculando el presupuesto Parte 210m
Herramientas a considerar7m
Herramientas para gestionar eficientemente las redes sociales. Parte 16m
Herramientas para gestionar eficientemente las redes sociales. Parte 28m
3 readings
Notas del profesor.10m
Notas del profesor.10m
Notas del profesor.10m
4 practice exercises
Quiz 530m
Quiz 630m
Quiz 730m
Quiz 830m
Week
4

Week 4

3 hours to complete

Módulo 3. Los recursos para redes sociales

3 hours to complete
3 videos (Total 29 min), 2 readings, 4 quizzes
3 videos
Pros y contras de los recursos internos7m
El dinero no debe ser la única consideración10m
2 readings
Notas del profesor.10m
Notas del profesor.10m
4 practice exercises
Quiz 930m
Quiz 1030m
Quiz 1130m
Quiz 1230m

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About the Marketing con Redes Sociales Specialization

Marketing con Redes Sociales

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