About this Course

14,908 recent views

Learner Career Outcomes

25%

got a tangible career benefit from this course

25%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 22 hours to complete
English

What you will learn

  • Learn to determine the place and role of sales in the marketing mix of the organization.

  • Learn to formulate a sales strategy in various areas.

  • Learn to form the organizational structure of sales management.

Skills you will gain

Sales Strategytraining and leadershipSales TechniqueRecruitmentMotivation and performance evaluation

Learner Career Outcomes

25%

got a tangible career benefit from this course

25%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 22 hours to complete
English

Offered by

Placeholder

Peter the Great St. Petersburg Polytechnic University

Syllabus - What you will learn from this course

Week
1

Week 1

20 minutes to complete

Welcome!

20 minutes to complete
2 readings
2 hours to complete

Lecture 1. Place of sales management in marketing

2 hours to complete
2 videos (Total 18 min), 2 readings, 2 quizzes
Week
2

Week 2

4 hours to complete

Lecture 2. Sales strategy

4 hours to complete
2 videos (Total 18 min), 3 readings, 3 quizzes
3 hours to complete

Lecture 3. Salesforce size, budgeting and compensations

3 hours to complete
2 videos (Total 18 min), 2 readings, 2 quizzes
Week
3

Week 3

3 hours to complete

Lecture 4. Organizational structures

3 hours to complete
2 videos (Total 18 min), 2 readings, 2 quizzes
4 hours to complete

Lecture 5. Sales techniques

4 hours to complete
3 videos (Total 20 min), 3 readings, 3 quizzes
Week
4

Week 4

3 hours to complete

Lecture 6. Motivation and performance evaluation

3 hours to complete
2 videos (Total 17 min), 2 readings, 2 quizzes
3 hours to complete

Lecture 7. Recruitment, training and leadership

3 hours to complete
2 videos (Total 15 min), 2 readings, 2 quizzes

Reviews

TOP REVIEWS FROM SALES MANAGEMENT

View all reviews

Frequently Asked Questions

More questions? Visit the Learner Help Center.