About this Course

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Learner Career Outcomes

50%

got a tangible career benefit from this course

50%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 22 hours to complete
English

What you will learn

  • Learn to determine the place and role of sales in the marketing mix of the organization.

  • Learn to formulate a sales strategy in various areas.

  • Learn to form the organizational structure of sales management.

Skills you will gain

Sales Strategytraining and leadershipSales TechniqueRecruitmentMotivation and performance evaluation

Learner Career Outcomes

50%

got a tangible career benefit from this course

50%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 22 hours to complete
English

Offered by

Placeholder

Peter the Great St. Petersburg Polytechnic University

Syllabus - What you will learn from this course

Week
1

Week 1

20 minutes to complete

Welcome!

20 minutes to complete
2 readings
2 readings
Welcome Guide10m
Join us5m
2 hours to complete

Lecture 1. Place of sales management in marketing

2 hours to complete
2 videos (Total 18 min), 2 readings, 2 quizzes
2 videos
Place of sales management in marketing. Part 28m
2 readings
Overview Lecture 15m
Lecture materials 140m
2 practice exercises
Training test for Lecture 120m
Test for Lecture 130m
Week
2

Week 2

4 hours to complete

Lecture 2. Sales strategy

4 hours to complete
2 videos (Total 18 min), 3 readings, 3 quizzes
2 videos
Sales strategy. Part 28m
3 readings
Overview Lecture 25m
Lecture materials 240m
Case Study 130m
3 practice exercises
Case Study Quiz30m
Training test for Lecture 230m
Test for Lecture 230m
3 hours to complete

Lecture 3. Salesforce size, budgeting and compensations

3 hours to complete
2 videos (Total 18 min), 2 readings, 2 quizzes
2 videos
Salesforce size, budgeting and compensations (sales, time and money). Part 27m
2 readings
Overview Lecture 35m
Lecture materials 340m
2 practice exercises
Training test for Lecture 330m
Test for Lecture 330m
Week
3

Week 3

3 hours to complete

Lecture 4. Organizational structures

3 hours to complete
2 videos (Total 18 min), 2 readings, 2 quizzes
2 videos
Organizational structures. Part 28m
2 readings
Overview Lecture 45m
Lecture materials 440m
2 practice exercises
Training test for Lecture 430m
Test for Lecture 430m
4 hours to complete

Lecture 5. Sales techniques

4 hours to complete
3 videos (Total 20 min), 3 readings, 3 quizzes
3 videos
Sales technique. Part 26m
Sales technique. Part 36m
3 readings
Overview Lecture 55m
Lecture materials 540m
Case Study 230m
3 practice exercises
Case Study Quiz30m
Training test for Lecture 530m
Test for Lecture 530m
Week
4

Week 4

3 hours to complete

Lecture 6. Motivation and performance evaluation

3 hours to complete
2 videos (Total 17 min), 2 readings, 2 quizzes
2 videos
Motivation and performance evaluation. Part 27m
2 readings
Overview Lecture 65m
Lecture materials 640m
2 practice exercises
Training test for Lecture 630m
Test for Lecture 630m
3 hours to complete

Lecture 7. Recruitment, training and leadership

3 hours to complete
2 videos (Total 15 min), 2 readings, 2 quizzes
2 videos
Recruitment, training and leadership. Part 27m
2 readings
Overview Lecture 75m
Lecture materials 740m
2 practice exercises
Training test for Lecture 730m
Test for Lecture 730m

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