About this Course

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Beginner Level
Approx. 15 hours to complete
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 15 hours to complete
English
Subtitles: English

Offered by

The Chinese University of Hong Kong logo

The Chinese University of Hong Kong

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

The Chinese Consumption Market

4 hours to complete
11 videos (Total 74 min), 4 readings, 2 quizzes
11 videos
Entering the China Market2m
1.1 The Growth of the Middle Class and of China as a Country6m
1.2 The Sociological and Economic Characteristics of Chinese Consumers4m
1.3 An In-Depth Look at Why Chinese Consumers Like Luxury Brands3m
1.4 The Effects of Lay Elitism on Consumption Choices4m
1.5 Dialogue with Scholar: Professor Chi-yue Chiu10m
1.6 The Effects of Agency on Consumption Choices6m
1.7 Dialogue with Scholar: Professor Krishna Savani10m
1.8 This Week's Recap1m
1.9 Dialogue with Practitioner: Susanna Chiu20m
4 readings
Acknowledgement10m
Copyright and eLearning Guidance at CUHK10m
Pre-course survey10m
Week 1 Reading List10m
1 practice exercise
Week 1 Quiz12m
Week
2

Week 2

4 hours to complete

Digital Marketing and Relationship Management

4 hours to complete
8 videos (Total 46 min), 2 readings, 2 quizzes
8 videos
2.2 The Online Shopping Behaviour of Chinese Consumers4m
2.3 Relationship Building in China1m
2.4 What Is Guanxi Management, and Why Is It Important?5m
2.5 Renqing, and the Cultivation of Guanxi with Chinese Consumers Online5m
2.6 Utilizing New Media to Communicate With Chinese Consumers6m
2.7 Dialogue with Practitioner: Stewart Li10m
2.8 Dialogue with Scholar: Professor He Lingnan6m
2 readings
Week 2 Reading List10m
Interim survey10m
1 practice exercise
Week 2 Quiz22m
Week
3

Week 3

3 hours to complete

Materialism and Conspicuous Consumption

3 hours to complete
8 videos (Total 53 min), 1 reading, 2 quizzes
8 videos
3.2 Materialism in China4m
3.3 Reasons behind Materialism and Conspicuous Consumption in China - Part 14m
3.4 Reasons behind Materialism and Conspicuous Consumption in China - Part 24m
3.5 The Impact of Relational Mobility on Culturally-Mixed Products3m
3.6 The Psychological Profiles of Chinese Consumers1m
3.7 Dialogue with Scholar: Professor Carlos Torelli20m
3.8 Dialogue with Practitioner: Anthony Lau9m
1 reading
Week 3 Reading List10m
1 practice exercise
Week 3 Quiz20m
Week
4

Week 4

3 hours to complete

Self-Brand Connection, and How to Build a Strong Brand in China

3 hours to complete
5 videos (Total 47 min), 2 readings, 2 quizzes
5 videos
4.2 How to Build a Strong Brand in China5m
4.3 Dialogue with Scholar: Professor Dongmei Li6m
4.4 Introduction of a Foreign Brand into the Chinese Market9m
4.5 Dialogue with Scholar: Professor Carlos Torelli20m
2 readings
Week 4 Reading List10m
Well Done!10m
1 practice exercise
Week 4 Quiz12m

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About the Doing Business in China Specialization

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

Frequently Asked Questions

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