4.1 How Do Chinese Consumers Understand Branding?

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From the course by The Chinese University of Hong Kong
Selling to Chinese Consumers
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The Chinese University of Hong Kong
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Course 1 of 4 in the Specialization Doing Business in China
From the lesson
Self-Brand Connection, and How to Build a Strong Brand in China

Meet the Instructors

  • Prof. Letty Kwan
    Prof. Letty Kwan
    Assistant Professor
    Department of Psychology