About this Course

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Learner Career Outcomes

42%

started a new career after completing these courses

42%

got a tangible career benefit from this course

19%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 29 hours to complete
English

What you will learn

  • Complete a competitive analysis on a webpage

  • Interpret brand recognition through social media

  • Create sitemaps and robot.txt files, plan redirects, and manage site errors

  • Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Skills you will gain

Social MediaKeyword ResearchMarketingMathematical Optimization

Learner Career Outcomes

42%

started a new career after completing these courses

42%

got a tangible career benefit from this course

19%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 29 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(10,194 ratings)Info
Week
1

Week 1

8 hours to complete

Getting Started and Introduction to On-page SEO

8 hours to complete
11 videos (Total 65 min), 4 readings, 1 quiz
Week
2

Week 2

5 hours to complete

Introduction to Off-page SEO

5 hours to complete
4 videos (Total 19 min), 2 readings, 1 quiz
Week
3

Week 3

6 hours to complete

Introduction to Technical SEO

6 hours to complete
7 videos (Total 39 min), 2 readings, 1 quiz
Week
4

Week 4

10 hours to complete

Keyword Theory & Research

10 hours to complete
6 videos (Total 25 min), 1 reading, 2 quizzes

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About the Search Engine Optimization (SEO) Specialization

Search Engine Optimization (SEO)

Frequently Asked Questions

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