About this Course
16,837 recent views

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

Approx. 14 hours to complete

Suggested: 4-6 weeks of study, 5-7 hours/week...

English

Subtitles: English, Vietnamese

What you will learn

  • Check

    Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website

  • Check

    Develop engaging strategies to launch a global web marketing campaign

  • Check

    Use tools to provide insightful data to evaluate your competitors

  • Check

    Conduct data analysis to bring value to stakeholders

Skills you will gain

Data AnalysisAnalyticsMarketingMathematical Optimization
Learners taking this Course are
  • Marketing Specialists
  • Marketers
  • Entrepreneurs
  • Marketing Analysts
  • Marketing Managers

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Intermediate Level

At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

Approx. 14 hours to complete

Suggested: 4-6 weeks of study, 5-7 hours/week...

English

Subtitles: English, Vietnamese

Syllabus - What you will learn from this course

Week
1
7 hours to complete

Introduction

12 videos (Total 66 min), 5 readings, 1 quiz
12 videos
Welcome to Technical Search Engine Optimization2m
Discover What Technical SEO Can Do for Your Website4m
Compare Website Performance and Analysis Tools6m
Compare Plug-in Tools for Technical SEO5m
Find and Fix Technical Issues on Your Website6m
Heighten Visibility with Google Quick Answers4m
Boost Website Accessibility5m
Take Action with Analysis Tools to Improve Site Architecture6m
Analyze and Accelerate Page Load Speed6m
Conduct and Document a Website Audit6m
Achieve Positive Change Working with Stakeholders8m
5 readings
A Note from UC Davis10m
Use Canonical URLs10m
Indicate Paginated Content10m
Infinite Scroll Search-Friendly Recommendations10m
Registration and Subscription Sites10m
1 practice exercise
Intermediate Technical SEO20m
Week
2
7 hours to complete

Take Your Website Global

9 videos (Total 68 min), 4 readings, 1 quiz
9 videos
Prepare Your Framework for Global Expansion9m
Strategize to Grasp Global Opportunities8m
Use Principles and Practices to Win on a Global Level7m
Align with Search Engines’ Global Guidance8m
Structure Your URLs for Greatest Global Impact5m
Employ Localization to Best Serve Global Customers9m
Engage Launch Strategies for Global Web Marketing9m
Validate Global SEO and Empower Stakeholders for Global Roles6m
4 readings
International SEO Considerations10m
How to Make the Most Out of an International SEO Campaign10m
Multi-regional and Multilingual Sites10m
Use hreflang for Language and Regional URLs10m
1 practice exercise
Take Your Website Global20m
Week
3
8 hours to complete

Make the Most of Mobile and App SEO

8 videos (Total 56 min), 7 readings, 2 quizzes
8 videos
Grasp the Huge Opportunity in Mobile and Apps4m
Check this List of Mobile Friendly Best Practices7m
Beat the Competition with Easy-to-Find Apps8m
Use Keywords to Optimize and Localize Your App Store6m
Interpret and Use Data to Competitive Benefit9m
Generate Great Business Results from Case Studies9m
Take Advantage of Innovations and Future Trends6m
7 readings
Mobile Friendly Aspects of Web Design (Resource)10m
How to Get Started with Mobile Friendliness10m
The Larger Context of Mobile10m
How to Choose Your First Google Play ASO Keyword10m
Get Discovered on Google Play Search10m
Support HTTP URLs in Your App10m
App Indexing10m
1 practice exercise
Make the Most of Mobile App SEO20m
Week
4
3 hours to complete

Identify Metrics to Drive Performance

10 videos (Total 58 min), 3 readings, 1 quiz
10 videos
Make Sense of Today’s Data to Provide Future Insights3m
Overcome Common Mistakes & Errors in Data Analysis7m
Quantify Success with Many Useful Metrics13m
Measure What Matters with Data Analysis Tools5m
Benefit by Learning to Use Google Analytics3m
Analyze Data Reports to Increase Revenue4m
Consider Advanced Analytics to Drive Business8m
Enhance Performance with Enterprise-Level Platforms4m
Course Summary4m
3 readings
Measuring & Tracking Success of Your SEO Strategy10m
The 14 Most Important SEO Metrics10m
Metrics for Monitoring SEO Health10m
1 practice exercise
Identify Metrics to Drive Performance20m
4.5
81 ReviewsChevron Right

11%

started a new career after completing these courses

17%

got a tangible career benefit from this course

Top reviews from Advanced Search Engine Optimization Strategies

By AVAug 11th 2016

The course has bugs, but it shouldn't distract from gaining knowledge. The 5 star given due to comprehensive tools used and final assignment preparation.

By AGNov 16th 2016

This course was amazing. I discovered so many useful tools, had insights on what changes should I do on my website for its better performance.

Instructor

Avatar

Dave Lloyd

Senior Manager, Global Search Marketing
Adobe Systems

About University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

About the Search Engine Optimization (SEO) Specialization

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.