This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.
Offered By
Advanced Search Engine Optimization Strategies
University of California, DavisAbout this Course
At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessWhat you will learn
Demonstrate how to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed within your own website
Develop engaging strategies to launch a global web marketing campaign
Use tools to provide insightful data to evaluate your competitors
Conduct data analysis to bring value to stakeholders
Skills you will gain
- Data Analysis
- Analytics
- Marketing
- Mathematical Optimization
At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction
Take Your Website Global
Make the Most of Mobile and App SEO
Identify Metrics to Drive Performance
Reviews
- 5 stars69.45%
- 4 stars18.09%
- 3 stars7.39%
- 2 stars1.75%
- 1 star3.30%
TOP REVIEWS FROM ADVANCED SEARCH ENGINE OPTIMIZATION STRATEGIES
The course step by step layout makes it easy to understand and the concept explained was easily grasp. With the inclusion of industry platforms to use for assignment makes it complete.
Amazing skills can be learned from this. All instructors are GREAT!! Thank you for this opportunity
All contents are well explained, though I think more updated material would help and also explain some of the tools in a more practical way.
Was Amazing Experience And Learn Many New Thing Deeply in Searchin Engine Optimization thanks For Creating New Stuff.
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