About this Course

29,975 recent views

Learner Career Outcomes

10%

started a new career after completing these courses

15%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level

At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

Approx. 25 hours to complete
English

Skills you will gain

Data AnalysisAnalyticsMarketingMathematical Optimization

Learner Career Outcomes

10%

started a new career after completing these courses

15%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Intermediate Level

At least 2 years of business or marketing experience; familiar with social media and have a basic understanding of SEO.

Approx. 25 hours to complete
English

Offered by

Placeholder

University of California, Davis

Syllabus - What you will learn from this course

Content RatingThumbs Up93%(1,594 ratings)Info
Week
1

Week 1

7 hours to complete

Introduction

7 hours to complete
12 videos (Total 66 min), 5 readings, 1 quiz
12 videos
Welcome to Technical Search Engine Optimization2m
Discover What Technical SEO Can Do for Your Website4m
Compare Website Performance and Analysis Tools6m
Compare Plug-in Tools for Technical SEO5m
Find and Fix Technical Issues on Your Website6m
Heighten Visibility with Google Quick Answers4m
Boost Website Accessibility5m
Take Action with Analysis Tools to Improve Site Architecture6m
Analyze and Accelerate Page Load Speed6m
Conduct and Document a Website Audit6m
Achieve Positive Change Working with Stakeholders8m
5 readings
A Note from UC Davis10m
Use Canonical URLs10m
Indicate Paginated Content10m
Infinite Scroll Search-Friendly Recommendations10m
Registration and Subscription Sites10m
1 practice exercise
Intermediate Technical SEO30m
Week
2

Week 2

7 hours to complete

Take Your Website Global

7 hours to complete
9 videos (Total 68 min), 4 readings, 1 quiz
9 videos
Prepare Your Framework for Global Expansion9m
Strategize to Grasp Global Opportunities8m
Use Principles and Practices to Win on a Global Level7m
Align with Search Engines’ Global Guidance8m
Structure Your URLs for Greatest Global Impact5m
Employ Localization to Best Serve Global Customers9m
Engage Launch Strategies for Global Web Marketing9m
Validate Global SEO and Empower Stakeholders for Global Roles6m
4 readings
International SEO Considerations10m
How to Make the Most Out of an International SEO Campaign10m
Multi-regional and Multilingual Sites10m
Use hreflang for Language and Regional URLs10m
1 practice exercise
Take Your Website Global30m
Week
3

Week 3

7 hours to complete

Make the Most of Mobile and App SEO

7 hours to complete
8 videos (Total 56 min), 7 readings, 2 quizzes
8 videos
Grasp the Huge Opportunity in Mobile and Apps4m
Check this List of Mobile Friendly Best Practices7m
Beat the Competition with Easy-to-Find Apps8m
Use Keywords to Optimize and Localize Your App Store6m
Interpret and Use Data to Competitive Benefit9m
Generate Great Business Results from Case Studies9m
Take Advantage of Innovations and Future Trends6m
7 readings
Mobile Friendly Aspects of Web Design (Resource)10m
How to Get Started with Mobile Friendliness10m
The Larger Context of Mobile10m
How to Choose Your First Google Play ASO Keyword10m
Get Discovered on Google Play Search10m
Support HTTP URLs in Your App10m
App Indexing10m
1 practice exercise
Make the Most of Mobile App SEO30m
Week
4

Week 4

4 hours to complete

Identify Metrics to Drive Performance

4 hours to complete
10 videos (Total 58 min), 3 readings, 1 quiz
10 videos
Make Sense of Today’s Data to Provide Future Insights3m
Overcome Common Mistakes & Errors in Data Analysis7m
Quantify Success with Many Useful Metrics13m
Measure What Matters with Data Analysis Tools5m
Benefit by Learning to Use Google Analytics3m
Analyze Data Reports to Increase Revenue4m
Consider Advanced Analytics to Drive Business8m
Enhance Performance with Enterprise-Level Platforms4m
Course Summary4m
3 readings
Measuring & Tracking Success of Your SEO Strategy10m
The 14 Most Important SEO Metrics10m
Metrics for Monitoring SEO Health10m
1 practice exercise
Identify Metrics to Drive Performance30m

Reviews

TOP REVIEWS FROM ADVANCED SEARCH ENGINE OPTIMIZATION STRATEGIES

View all reviews

Frequently Asked Questions

More questions? Visit the Learner Help Center.