Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
Offered By
University of California, DavisAbout this Course
19,013 recent views
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level
At least 2 years of business or marketing experience; familiar with social media.
Approx. 18 hours to complete
English
Subtitles: English
What you will learn
Use content marketing campaigns to drive higher SEO rankings
Build relationships with influencers to help build your audience
Create influencer relationships and collaborations
Analyze data to see which content gets the most shares
Skills you will gain
- Social Media Marketing
- Social Media
- Content Marketing
- Mathematical Optimization
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Intermediate Level
At least 2 years of business or marketing experience; familiar with social media.
Approx. 18 hours to complete
English
Subtitles: English
Offered by
University of California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Syllabus - What you will learn from this course
3 hours to complete
Introduction to Advanced Content and Social Tactics to Optimize SEO
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
3 hours to complete
10 videos (Total 60 min), 2 readings, 1 quiz
3 hours to complete
Social Media Marketing
This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building relationships with social media influences, which can help build your audience. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.
3 hours to complete
5 videos (Total 29 min), 1 reading, 1 quiz
2 hours to complete
Influence Marketing
Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!
2 hours to complete
5 videos (Total 32 min), 1 reading, 1 quiz
10 hours to complete
Creating World Class Content
This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?
10 hours to complete
8 videos (Total 37 min), 2 readings, 2 quizzes
Reviews
- 5 stars71.07%
- 4 stars18.21%
- 3 stars6.60%
- 2 stars2.70%
- 1 star1.40%
TOP REVIEWS FROM ADVANCED CONTENT AND SOCIAL TACTICS TO OPTIMIZE SEO
by LLJul 31, 2021
A lot of content does feel very dated. Dating back to early 2015 so I was not glad about this, but there are many concepts that are still useful.
by VQJan 30, 2021
This course has been very helpful to me. Based on it, I have improved a lot of my skills in digital marketing, not just SEO. Thanks for your instruction, thank you very much!
by WHApr 16, 2020
The course was well presented and I learnt a few interesting details. However, it was very broad and it is partly quite outdated with its material all dating from 2012-16. Thanks anyhow.
by LRApr 27, 2020
I recommend this course. Useful information, references and excellent support material. Only thing I did not like it was the review between other participants. Sometimes takes too long.
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.
