Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.
About this Course
Skills you will gain
- 5 stars78.89%
- 4 stars16.44%
- 3 stars3.61%
- 2 stars0.66%
- 1 star0.38%
TOP REVIEWS FROM CONTENT, ADVERTISING & SOCIAL IMC
its very good, but the way of explaining in google courses is much more clear my self i prefer it, but also this fine
I learnt a lot about Content, Advertising & Social IMC. I really enjoyed the course. Thank you to all Speakers & professors for sharing videos and reading .
Some understanding of the current course is dependent on the previous ones which makes it difficult to do this course independently
Really thoughtful and gives a lot of real-world examples with guidance in using certain templates and tools to navigate social media marketing.
About the Social Media Marketing Specialization
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