About this Course

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Flexible deadlines
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Approx. 8 hours to complete
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English
Subtitles: English

Offered by

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Emory University

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Basics of Social Media Listening

2 hours to complete
3 videos (Total 32 min), 2 readings, 2 quizzes
3 videos
Social Media Monitoring - Part 213m
Social Media Monitoring - Part 36m
2 readings
Social Media Monitoring Versus Listening: Does it Matter?10m
Unlocking Value from Social Data10m
1 practice exercise
Module 1 - Practice Quiz10m
Week
2

Week 2

2 hours to complete

Opinion Science and Dynamics

2 hours to complete
4 videos (Total 28 min), 2 readings, 2 quizzes
4 videos
Opinion Science and Dynamics - Part 26m
Opinion Science and Dynamics - Part 310m
Opinion Science and Dynamics - Part 44m
2 readings
Online Reviews Rate High for Customer Insights10m
Better Customer Insight - in Real Time10m
1 practice exercise
Practice Quiz2m
Week
3

Week 3

2 hours to complete

Crimson Hexagon Walkthrough

2 hours to complete
5 videos (Total 56 min), 1 reading, 2 quizzes
5 videos
Platforms - Part 211m
Platforms - Part 39m
Platforms - Part 411m
Platforms - Part 514m
1 reading
Applications of Social Media Monitoring20m
1 practice exercise
Practice Quiz4m
Week
4

Week 4

2 hours to complete

Applying Analytics to Social Media Activity

2 hours to complete
3 readings
3 readings
Exercise20m
Finding the Right Role for Social Media in Innovation10m
The Customer Profile: Your Brand’s Secret Weapon10m

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About the Foundations of Marketing Analytics Specialization

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem....
Foundations of Marketing Analytics

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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