About this Course

16,737 recent views

Learner Career Outcomes

75%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English
Subtitles: English

Learner Career Outcomes

75%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 9 hours to complete
English
Subtitles: English

Offered by

Universitat Autònoma de Barcelona logo

Universitat Autònoma de Barcelona

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(1,669 ratings)Info
Week
1

Week 1

1 hour to complete

Module 0. Prior to Beginning

1 hour to complete
2 videos (Total 2 min), 4 readings
2 videos
Introductory video Sport Sponsorship MOOC1m
4 readings
Before we start10m
About the course10m
Frequently Asked Questions10m
Competition terms & conditions for the Johan Cruyff Institute Postgraduate in Sport Sponsorship programme scholarship grant10m
1 hour to complete

Module 1. Basic principles of Sponsorship

1 hour to complete
5 videos (Total 10 min), 4 readings, 1 quiz
5 videos
Basic principles of sponsorship1m
SPONSORSHIP. Basic principles and characteristics1m
PATRONAGE. Basic principles and characteristics1m
Video: Interview Pati Roura3m
4 readings
Visit the website of Johan Cruyff Foundation10m
Cruyff Foundation: Because children should be active10m
Introducing Richard Denton10m
Recommended videos10m
1 practice exercise
Module 120m
Week
2

Week 2

1 hour to complete

Module 2. The stakeholders of the sport sponsorship

1 hour to complete
6 videos (Total 12 min), 4 readings, 1 quiz
6 videos
Main objectives of the sponsor1m
Stakeholders in sponsorship1m
Video: Interview Albert Amat2m
Video: Interview Joan Porcar2m
Video: Interview Cinto Ajram - Zurich Barcelona Marathon1m
4 readings
Cruyff Court Manual10m
6vs6 Cruyff Court Guide10m
Videos: Cruyff Foundation and Cruyff Courts10m
Recommended videos10m
1 practice exercise
Module 220m
Week
3

Week 3

2 hours to complete

Module 3. Activation for Sport sponsorship (I)

2 hours to complete
4 videos (Total 10 min), 5 readings, 1 quiz
4 videos
Sponsorship activation2m
Video: Interview Annamari Basora2m
Rins van Kouwen about athletes and social networks2m
5 readings
Notes - Sponsorship Activation10m
Videos about Cruyff Court10m
Approximate costs: Cruyff Court 6vs610m
Instructions to participate in the forums10m
Recommended videos10m
1 practice exercise
Module 320m
Week
4

Week 4

1 hour to complete

Module 4. Activation for Sport sponsorship (II)

1 hour to complete
2 videos (Total 3 min), 4 readings, 1 quiz
2 videos
Sponsorship activation (II)1m
4 readings
Sponsorship activation - Examples10m
Examples sponsorship activations10m
Instructions to participate in the forums10m
Recommended videos10m
1 practice exercise
Quiz Module 420m

Reviews

TOP REVIEWS FROM SPORT SPONSORSHIP. LET THEM PLAY

View all reviews

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

  • You can request the certificate at any time: before, during or once you finish the course.

  • · The course name

    · The instructor's signature

    · The logo of the partner institution offering the course

    · A verification URL that allows others to check the Certificate's authenticity

    · A statement that Coursera has confirmed the identity of the learner who completed the course

  • · Academic credit from the partner institution offering the course

    · The final grade you got in the course

    · Your ID photo

    · The hours you spent working on coursework

    · A printed or mailed copy of the Course Certificate.

    Certificates are provided as downloadable PDF files, which you can print yourself. You can also share them electronically.

    Unfortunately, Coursera cannot provide course Certificates with any more information than they already include.

  • No. The certificate shows that the student has passed the course, but it is not an official qualification of the Universitat Autònoma de Barcelona.

More questions? Visit the Learner Help Center.