Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
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Sports Marketing
Northwestern UniversityAbout this Course
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Syllabus - What you will learn from this course
What is sports marketing?
Sports Marketing: differences and similarities with other marketing
Value: Sponsorship, Partnerships & Dynamic ticket pricing
Sports communication: press releases, media relations, public relations
Reviews
- 5 stars77.79%
- 4 stars18.90%
- 3 stars2.53%
- 2 stars0.37%
- 1 star0.37%
TOP REVIEWS FROM SPORTS MARKETING
It was an amazing course. I learned so much and now I am hoping to use this certification to pursue a new career in sports marketing. Thank you for all of your help.
Really good start for someone who wants to demystify the world of sports marketing. The course lays down all the fundamental components for us to pick up on and dive deeper.
All was great except the peer graded assignments. I had nobody grade my work for over two weeks after I completed them, so I could not get the certification until other students graded the work.
Absolutely loved this course! Professor Lee, thank you so much for taking the time to develop relevant and engaging curriculum, including informative guest speakers.
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