About this Course

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Beginner Level
Approx. 13 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 13 hours to complete
English

Offered by

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Saint Petersburg State University

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

Business models and Startup Development

3 hours to complete
10 videos (Total 99 min), 1 reading, 2 quizzes
10 videos
Canvas business model6m
Why do startups need business models?7m
Long-tailed business models and multi-sided platform12m
Freemium and "Razor&Blade" business models6m
Open business models. Crowdsourcing4m
Business modelling in startups. Business model development tools11m
Lean and Agile startups. Part 110m
Lean and Agile startups. Part 216m
Bootstrapping7m
1 reading
Unit Presentation10m
2 practice exercises
Quiz 120m
Week 1 Test30m
Week
2

Week 2

2 hours to complete

Fundraising and the Startup Support Ecosystem

2 hours to complete
9 videos (Total 63 min), 1 reading, 2 quizzes
9 videos
Fundraising on different stages of startup life cycle12m
FFF financing3m
Grants and business angels7m
Venture capital funds, private equity funds, private and corporate investors6m
Debt financing. Crowdfunding6m
The Valley of Death. Startup support ecosystem7m
Business incubators and business accelerators3m
State support for startups. The promotion of startups at universities6m
1 reading
Unit Presentation10m
2 practice exercises
Quiz 220m
Week 2 Test30m
Week
3

Week 3

2 hours to complete

Business processes and startup financial metrics

2 hours to complete
9 videos (Total 72 min), 1 reading, 2 quizzes
9 videos
Main features of the startup economy. Part 29m
Startup metrics to track10m
Business Process Identification11m
Startup’s business process management elements5m
Process-oriented costing9m
Process-oriented Cost Management3m
The strategic vision of process improvements5m
Business Process Improvement Methods9m
1 reading
Unit Presentation10m
2 practice exercises
Quiz 320m
Week 3 Test30m
Week
4

Week 4

3 hours to complete

Incorporation of a startup and engagement with existing businesses

3 hours to complete
17 videos (Total 94 min), 1 reading, 2 quizzes
17 videos
Purposes and formalities of incorporation4m
Asset’ structuring and investments6m
Incorporation results3m
Interaction between startups and existing businesses4m
A startup within a corporate structure3m
Startup within existing corporate structure6m
Serial startups within the corporate structure5m
Startup into a key partnership5m
Other examples6m
Interaction of startup with other companies. Yandex example4m
Interaction of startup with other companies. Electronic wallet companies and other examples8m
How regulation affects startups and how it can be used3m
Regulation of electronic wallets12m
Where and how to start with the regulation?4m
Some examples of approach to regulation model7m
Summary on regulation2m
1 reading
Unit Presentation10m
2 practice exercises
Quiz 420m
Week 4 Test30m

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