This course weds business strategy with the principles of macroeconomics. It offers valuable a powerful toolbox together with cases and lessons across all major functions of business, management, from finance, operations management, and marketing to human resource management, organizational behavior, statistics, and, of course, business strategy.
Strategic Business Management - Macroeconomics
Offered By
University of California, Irvine
Syllabus - What you will learn from this course
Week
1An Overview of Modern Macroeconomics
8 videos (Total 68 min), 2 readings, 1 quiz
8 videos
From Macro Problems and Tools to Strategic Business Cycle Management4m
Macroeconomics in Your Business and Personal Lives9m
Microeconomics vs. Macroeconomics5m
The Big Macroeconomic Issues, Part One10m
The Big Macroeconomic Issues, Part Two4m
The Major Macroeconomic Policy Tools12m
The Ups and Downs of the Business Cycle11m
2 readings
Syllabus10m
Weekly Topicss
1 practice exercise
Lesson 115m
Week
2The Aggregate Supply-Aggregate Demand Model
9 videos (Total 64 min), 1 reading, 1 quiz
9 videos
A "Price Adjustment Mechanism" or Income Adjustment Mechanism?3m
The Emergence of John Maynard Keynes4m
Say's Law7m
The Quantity Theory of Money8m
The Aggregate Supply-Aggregate Demand Model3m
Why the Aggregate Demand Curve Slopes Down8m
Why the AD Curve Shifts11m
Shifts in the Aggregate Supply Curve11m
1 reading
Weekly Topicss
1 practice exercise
Lesson 215m
Week
3The Keynesian Model and Fiscal Policy
8 videos (Total 69 min), 1 reading, 1 quiz
8 videos
The Coming of John Maynard Keynes7m
The Analysis of the Keynesian Model, Part One12m
Analysis of the Keynesian Model, Part Two13m
The Keynesian Expenditure Multiplier8m
Closing Recessionary and Inflationary Gaps5m
Closing An Inflationary Gap and Tax Cuts Versus Government Spending7m
The Keynesian Model Then and Now7m
1 reading
Weekly Topicss
1 practice exercise
Lesson 315m
Week
4Monetary Policy and Business Strategy
10 videos (Total 71 min), 1 reading, 1 quiz
10 videos
All About Interest Rates7m
The Kinds and Functions of Money4m
Determinants of Money Demand5m
How Paper Money is Created and the Money Multiplier8m
The Money Supply Multiplier and Where Money Comes From6m
The Nuts and Bolts of Monetary Policy8m
Using Monetary Policy to Close Recessionary and Inflationary Gaps6m
Monetary Versus Fiscal Policy4m
Monetary Policy and Strategic Business and Money Management12m
1 reading
Weekly Topicss
1 practice exercise
Lesson 415m
Instructor
Dr. Peter Navarro
ProfessorPaul Merage School of Business
About University of California, Irvine
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
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