About this Course

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Beginner Level
Approx. 25 hours to complete
English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 25 hours to complete
English

Offered by

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University of California, Irvine

Syllabus - What you will learn from this course

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Week
1

Week 1

3 hours to complete

Introduction to Microeconomics for Managers

3 hours to complete
8 videos (Total 77 min), 2 readings, 1 quiz
8 videos
Intro to UCI's Power of Microeconomics15m
An Intro to Microeconomics for Managers6m
Microeconomics in Our Everyday Business & Personal Lives12m
Microeconomics Defined; Major Economic Models7m
The Scarcity Problem; Three Basic Questions Every Nation Must Answer6m
The Production Possibilities Frontier & Opportunity Costs9m
The Fundamental Concepts of Microeconomics & Course Overview12m
2 readings
Syllabus10m
Weekly Topics1h
1 practice exercise
Lesson 115m
Week
2

Week 2

2 hours to complete

Supply and Demand

2 hours to complete
5 videos (Total 51 min), 1 reading, 1 quiz
5 videos
Change in Demand vs. Change in Quantity Demanded; The Market Demand and Supply Curves; Supply Curve Shift Factors11m
Equilibrium; Price Effects of Supply and Demand Curve Shifts11m
Price Effects of Supply and Demand; Curve Effects5m
Supply & Demand Analysis in Business Action7m
1 reading
Weekly Topics1h
1 practice exercise
Lesson 2 Quiz15m
Week
3

Week 3

2 hours to complete

An Introduction to Consumer Theory

2 hours to complete
7 videos (Total 52 min), 1 reading, 1 quiz
7 videos
Consumer Choice; Cardinal vs. Ordinal Utility; Marginal vs. Total Utility; Downward Sloping Demand9m
Consumer Optimization; The Equimarginal Principle; Nominal vs. Real Income; Income and Substitution Effects10m
Demand Price Elasticity; The "Units of Measure" and "Choice of Units" Problems; Price Elasticity Formula7m
Elastic, Unit Elastic, and Inelastic Demand; Demand Price Elasticity Determinants8m
Price Elasticity and Total Revenue; Pricing and Marketing Strategies8m
Strategic Marketing and Microeconomics3m
1 reading
Weekly Topics1h
1 practice exercise
Lesson 315m
Week
4

Week 4

2 hours to complete

Production Theory

2 hours to complete
7 videos (Total 60 min), 1 reading, 1 quiz
7 videos
Average, Marginal, Variable, and Total Costs; The Marginal Product and Law of Diminishing Return9m
Marginal Cost; The AFC, ATC, and AVC Curves6m
Long Run Cost Analysis and Economies of Scale7m
Diseconomies of Scale; Minimum Efficient Scale; Natural Monopoly; The Structure-Conduct-Performance Paradigm11m
Accounting vs. Economic Profits8m
The Law of Supply; The Price Elasticity of Supply; An Overview of Operations and Supply Chain Management8m
1 reading
Weekly Topics1h
1 practice exercise
Lesson 415m

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