About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 16 hours to complete

Suggested: 6 weeks of study, 3-5 hours/week...

English

Subtitles: English, Vietnamese, Romanian, Chinese (Simplified)
User
Learners taking this Course are
  • Chief Financial Officers (CFOs)
  • HR Specialists
  • Human Resources
  • Entrepreneurs
  • Marketing Specialists
User
Learners taking this Course are
  • Chief Financial Officers (CFOs)
  • HR Specialists
  • Human Resources
  • Entrepreneurs
  • Marketing Specialists

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 16 hours to complete

Suggested: 6 weeks of study, 3-5 hours/week...

English

Subtitles: English, Vietnamese, Romanian, Chinese (Simplified)

Syllabus - What you will learn from this course

Week
1
2 hours to complete

Getting Started

6 videos (Total 26 min), 7 readings, 1 quiz
6 videos
A skill to get skilled8m
Why career branding?4m
Career Development Lab: An Introduction3m
How to setup your self-management information system2m
How should I use the CDL templates?2m
7 readings
21st Century Careers10m
Optional Bonus Interview: Career Selfie: A KMVT15's Grace Trafton interview with Dr. Tracey Wilen10m
Career Development Lab: The Weekly Schedule10m
How this course works10m
Optional reading10m
Course developers and contributors10m
Reuse of course video content10m
1 practice exercise
Week 1 Practice quiz8m
Week
2
2 hours to complete

Understanding careers and career skills

10 videos (Total 62 min), 3 quizzes
10 videos
Boundaryless versus traditional careers4m
VUCA work environments4m
Knowledge, skills, abilities, competencies, and credentials4m
Employability, soft and hard skills, self-management5m
Career fitness gear and competency gaps7m
O*Net: Exercise4m
Employability: An Interview with Tom Lindsley22m
What have we learned in Week 2?1m
Week 2 CDL Workouts (pdf attached)4m
3 practice exercises
Week 2 Practice quiz 16m
Week 2 Practice quiz 26m
What have we learned in Week 2?16m
Week
3
4 hours to complete

Crafting career self-strategy

9 videos (Total 37 min), 3 readings, 4 quizzes
9 videos
The power of self discovery: Your personality (pdf attached)3m
The power of self discovery: Your core values (pdf attached)5m
Personal mission statement: Exercise (pdf attached)5m
The power of self management6m
The power of your career goals and future work self5m
Core values and personal mission: An interview with Jason Collins4m
What have we learned in Week 3?47s
Week 3 CDL Workouts (pdf attached)4m
3 readings
The future of work and skills by Dr. Tracey Wilen10m
You are always changing: Your future self by Dr. Dan Gilbert10m
Powerful tools of self-discovery and self-management10m
3 practice exercises
Week 3 Practice quiz 110m
Week 3 Practice quiz 214m
What have we learned in Week 3?14m
Week
4
2 hours to complete

How to be competitive on the job market

10 videos (Total 52 min), 3 quizzes
10 videos
Your competitive job market environment3m
Job analysis3m
Mastery6m
Competitve advantage: SWOT5m
Competitive advantage: Dashboard4m
Skills and competencies: Exercise (pdf attached)2m
Entering the job market: An interview with Richard Sellers19m
What have we learned in Week 4?38s
Week 4 CDL Workouts (pdf attached)5m
3 practice exercises
Week 4 Practice quiz 118m
Week 4 Practice quiz 212m
What have we learned in Week 4?12m
4.4
43 ReviewsChevron Right

50%

got a pay increase or promotion

Top reviews from Strategic Career Self-Management

By AMJan 4th 2019

This course had a profound impact on my personal and professional development. It was instrumental in helping me make important career choices and increasing my confidence in moving forward.

By MKOct 5th 2017

If your looking to revitalize or advance your career, this course will help you become a self- directed learner and seek out opportunities to enhance your portfolio.

Instructors

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Dr. Valeri Chukhlomin

Professor
SUNY Empire State College
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Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services
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Dr. Kymn Harvin Rutigliano

Assistant Professor
SUNY Empire State College
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Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
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Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College
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Amy Giaculli

Assessment Specialist
SUNY Empire State College

About The State University of New York

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

About the Career Brand Management Specialization

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.